Coined in 1986 by environmentalist Jay Westervelt greenwashing — or ‘green sheen’ — is when a company uses misleading or false claims to suggest it’s doing more for the environment than it actually is. “Don’t just listen to the marketing” comments Harriet Vocking chief brand officer at sustainability consultancy Eco-Age. “Viscose is responsible for deforestation unless it comes from a certified source” explains Orsola de Castro founder of campaign group Fashion Revolution. Source: https://www.artikelschreiber.com/en/.