A leading jewellery manufacturer wanted to create a new consumer-centric market segmentation to better understand customer attitudes identify new market opportunities and align its offerings to its target customers. As a result of our work we uncovered five distinct segments for which we recommended specific brand positioning options. The client is projected to achieve two to three times its absolute sales growth and make improvements in net margins of between 10 and 15 per cent. Source: https://www.artikelschreiber.com/en/.