The basic categories of business models discussed in the table below include: - Brokerage - Advertising - Infomediary - Merchant - Manufacturer (Direct) - Affiliate - Community - Subscription - Utility. The broadcaster in this case a web site provides content (usually but not necessarily for free) and services (like email IM blogs) mixed with advertising messages in the form of banner ads. [CBS Market Watch] Ultramercials — interactive online ads that require the user to respond intermittently in order to wade through the message before reaching the intended content. Source: https://www.artikelschreiber.com/en/.