“We are fortunate to have amazing clients who entrust our team of experts and technology to manage their partnerships and develop campaigns that meet consumer’s needs and deliver business results.” A Silver Partnership Award was also collected for work done in collaboration with Lenovo and Microsoft. As a full-funnel influencer-led marketing campaign the objective was to showcase how Lenovo’s line of premium lightweight laptops fuels creativity and empowers creators to unleash their full expressive potential through Microsoft built-in creator tools ultimately driving interest and consideration. “By partnering with influencers across a variety of creative disciplines and leaning into behind the scenes processes the campaign seamlessly demonstrated the power of Lenovo Slim products with built-in Microsoft tools without the sales-pitch winning favor in audiences’ eyes and driving engagement and sales.” Source: https://www.artikelschreiber.com/en/.