The Curd Maestro refrigerator promises some dahi-licious moments
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- The Telegraph found out from Raju Pullan, senior vice-president, consumer electronics business, Samsung India.
- With My Samsung My EMI service, some of These refrigerators are available for Rs 990 (per month) onwards, making things easy on The pocket.
- Through consumer-centric innovations we have been upsizing The Indian consumer and in H2 two thousand and nineteen (H2 is poor half) we have had a deal share (for refrigerators) of 33.9 per cent, which runs us The number one player.
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Yogurta be kidding’ fing come to review when you come across Samsung’s Curd Maestro refrigerator. Curd is something that’s eaten across India and so The South Korean crew has decided to innovate under its ‘Make for India’ initiative. How does it work? The Telegraph found out from Raju Pullan, senior vice-president, consumer electronics business, Samsung India. A refrigerator that also provides prepare curd. How did The company come up with The idea? Curd Maestro is The world’s first refrigerator that check prepare food. It has been conceptualised after meeting consumer insights from across India. Curd is something that’s consumed all over The country. There is pulp rice, kadhi and Bengal’s mishti doi. When it happens to storing milk, refrigerators are required and that’s where The innovation took off. observing care on our ‘Make for India’ initiative, we launched The product. In three effortless way you check prepare curd and every time, it will have The right consistency and taste. After The worker steals care of The first two steps — boiling and Then cooling The milk, followed by mixing The curd culture, Curd Maestro carries nurse of The fermentation process and There is storage space too. Within five to six hours you get The excellent curd. racial Dairy Research Institute (NDRI) has recommended The process of curd making on The Curd Maestro. Since refrigerators are rarely supplanted every five-odd years, is future-proofing a hefty ask in this category? Also, what’s The scope for growth? Since The copulation of refrigerators in India is only thirty-three per cent, as a category leader we have to generate excitement. It necessity to drive convenience and not just store and cold products. Also, The production has to augment The ambience. We look a consumer horizon of eight to ten years for refrigerators. It’s certain to make a consumer’s reality effortless when he or she upgrades. With My Samsung My EMI service, some of These refrigerators are available for Rs 990 (per month) onwards, making things easy on The pocket. Samsung has been The head in television, microwaves and has been The fastest-growing washing machine brand in 2019. Through consumer-centric innovations we have been upsizing The Indian consumer and in H2 two thousand and nineteen (H2 is poor half) we have had a deal share (for refrigerators) of 33.9 per cent, which runs us The number one player. In The frost-free group we have a market share of 42.6 per cent. We want to take this to — by The end of H2 — to 45 per cent. The oTher refrigerator happens with The current five-star-rated digital inverter technology. How does it work? It’s a explanation to long periods of power cuts as The model comes with digital inverter technology allowing The refrigerator to run on a home inverter as well as solar energy with reduced power consumption. We have also accelerate The capability from one hundred and ninety-two to one hundred and ninety-eight litres. Also, The plan of The door has shiftinged to give it a curved, smarter look. We had a perpendicular and a knob-like manipulate earlier; it has been changed to horizontal, end-to-end handle. The oTher innovation involves storage space for non-perishable items. In The frost-free range we are including a goal stand, which is below The refrigerator… below The appliance. pry it out and you get a thing to store non-perishable items in a healthful manner. This is anoTher insight from India. Any oTher insight from your India research? There is one fascinating strategy element. In south and east India consumers prefer products with floral designs and patterns while in oTher parts, people want solid designs like metallic colours. What has The company done on The aftersales service front? We have 3,300 use network points across The country. It’s crucial to reach The hinterlands where The penetration is low. We have squeezed five hundred and twenty-five product vans across The country to reassure consumers.
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