SEO Tips for Beginners - 5 Easy Wins for 2019 Bowler Hat
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- I would typically put these keywords into a spreadsheet with approximate search volumes and a score relating to how relevant they are.
- Secondly, create copy that accurately describes and promotes your business and aim to use all of your keywords where it is natural to do so.
- When done well, your page will be visible for a wider array of terms and you will be speaking the language of a larger cross set of customers which should aid engagement (and generating more leads and sales from your website).
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Search for your keywords - when you search for your keywords you will often see suggestions in the search bar as you type and there will also be a list of suggested keywords at the bottom of the page. Add any relevant variations to your list (and search them again). What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. AS an example, if we consider this article on SEO tips for beginners, we could group the following keywords: SEO tips for beginners Beginners SEO tips SEO basics two thousand and nineteen Beginners search engine optimisation tips Search engine optimisation tips for beginners How to do SEO SEO basics The intent behind those keywords is all largely the same so they can be grouped together. Any given piece of content can then be optimised for (i.e. feature) those terms. This then ranks the article for the widest range of possible terms. I would typically put these keywords into a spreadsheet with approximate search volumes and a score relating to how relevant they are. Don't overcomplicate this - we are just trying to give a loose priority to the language we are going to use here. Tip 1: Identify and prioritise the keywords that your prospective customers use when looking for the products and services you offer. two Optimise Page Titles & Meta Descriptions Once you have your keyword list then you will want to optimise your page title. Note that this is the behind the scenes HTML element and not what is shown on the page. This is usually editable in your website control panel (CMS) or in your SEO plugin. What we are trying to do here is get our keywords into the title of the page in a natural way. We have to remember that page titles are what is shown in search results so we are aiming to clearly indicate what the page is about and entice a user to click on our listing. What I typically like to do is include the what, where, and who if possible. The keywords are the what, the location is the where along with your business name for branding purposes. In an ideal world, you want the keyword at the beginning of the title to aid click-through and for potential ranking improvements. Plumber in Sutton Coldfield - Marcus's Plumbing Service If we look at service pages we can extend upon this: Boiler Repair Service - Free Quote Marcus's Plumbing Service Emergency Plumber - available 24/7 Marcus's Plumbing Service In both of these page titles, I have included an element that is more for marketing than actual SEO: Free Quote & Available 24/7. These are elements we put there to increase the likelihood that someone will click your listing. Remember that a search engine listing is still an advertisement, so we must get our marketing dialled in along with our SEO. And, as it so happens, engagement with your listing can have a positive impact on your rankings, so *shock horror* doing good marketing is also good for your SEO. A word of caution here is not to over-optimise your page titles and just cram them full of keywords - eg:Plumber Plumbing Plumber Company Emergency Plumber Company Your page titles should include your keywords but not at the expense of readability or clickability (if that is even a real word). When we are happy with our titles, the other component to consider is our meta description. Again, this should be editable in your website's CMS. Page titles can have the biggest SEO impact, however, the meta description acts as the description for the content on your page. Your title should grab people's attention but your meta description should help convince them to click. The page title and meta description we have used for this article are as follows: With the title, I am detailing what the article is and then the meta description builds on the premise, which hopefully entices more people to click. I also include my name and the name of our business (Bowler Hat) to drive brand awareness. Note: It is true that meta descriptions do not actually influence rankings directly. However, getting listed is only half the battle - you need clicks. And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google looks at. more worrying, a result that is not clicked at all will lose position and drop from the search results. The takeaway here is that whilst SEO is important, it should never be at the expense of creating good copy. three optimise Page Content Once our page titles and meta descriptions are optimised, we also want to optimise our page content. Our keyword research (#1) should have provided us with a list of related terms that all have the same intent behind them. We would now look to weave these keywords into our copy in a natural way. there are various components to a page with the main elements being: Header mark - H1, H2, H3 etc Body Content - the text on the page Images - the images you use to support your copy Firstly, consider the heading and subheadings on the page. These can be optimised to include your keywords where it is natural to do so. Secondly, create copy that accurately describes and promotes your business and aim to use all of your keywords where it is natural to do so. Don't worry about keyword volumes or specific instances of the terms - just write naturally and try to use the terms that you identified in your keyword research. Images can also be optimised with the name of the image, the image alt text, and the image description being the primary factors. If the image also sits close to relevant text that can also help further. When done well, your page will be visible for a wider array of terms and you will be speaking the language of a larger cross set of customers which should aid engagement (and generating more leads and sales from your website). Win-win. four Optimise Your Business Around the Web
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