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How Much Does an Ecommerce Website Cost? Ecommerce Website Pricing

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  • Web design styles are frequently broken into four categories: Simple, Moderately Stylized, High End, and world class.
  • So if you want your whole company to have access to a universal hard drive that stores corporate information, you need database integration.
  • If you want to continually generate a profit and provide a positive user experience to your customers, website maintenance is essential.

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Want a custom ecommerce website development cost breakdown? Ecommerce website development cost breakdown If youre interested in a breakdown of all the costs associated with an ecommerce website design, check out the table below! If you want a more in-depth explanation of each of these items, feel free to keep reading! Element Cost Pages for your website $100 to $2,000+ Website Design $250 to $20,000+ Website Copy $50 to $500 per page SEO for website $300 to $1,500 per month Responsive design $ 2,500 to $20,000 Database integration $5,000 to $25,000 per integration Ecommerce functionality $500 to $5,000 Content management system (CMS) $0 to $15,000+ per year Domain name $ five to $15 per year Hosting $75 to $200 per year Flash and multimedia elements $250 to $10,000 Consistent website maintenance $500 to $1,250 per year How much does an ecommerce website cost? Now that weve taken a look at the total cost for an ecommerce site, lets break down the individual factors. Number of pages for your ecommerce website Cost: $100 to $2,000+ The first major pricing factor is the number of pages that you want on your site. For ecommerce websites, that answer is almost always 250+. That means your cost for pages will be significantly higher than websites that generate business leads from a handful of pages. But at the same time, each page will pay for itself quickly with How many products you sell. With that in mind, its smart for your ecommerce site to have a unique page for each of your products. You could even get more than that once your business starts to pick up and you expand. Youll also need category pages to sHow off all of your products. You may even decide to add personalized profile pages for customers who make accounts. The choice is ultimately up to you — but your ecommerce website will have a lot of pages. This means more of an up-front investment, but with more potential for revenue in the long run. Ecommerce website design pricing Cost: $250 to $20,000+ The overall design of your ecommerce website is another critical factor to success. The design of your site is the first impression that you make on new visitors. If your design looks sloppy or outdated, potential customers will think that your company is the same way. That means youll lose customers left and right. So to make sure that doesnt happen, you need a web design style that fits your brand. Web design styles are frequently broken into four categories: Simple, Moderately Stylized, High End, and world class. Simple websites look fine and function the way youd expect. There arent many surprises, but its a solid start to a website. Moderately stylized sites take a few more liberties and do more with the space they have available. That could mean extra graphics, a more robust color scheme, or other additional design elements. High end websites are characterized by a professional and distinguished appearance. Theyre clean-cut with high-resolution images and color schemes that are appropriate for the websites primary demographic. Finally, there are world class websites. These sites are designed to go above and beyond the competition by utilizing interactive elements, high-resolution images, videos, and a whole range of intuitive features. A world class website not only gives users a perfect shopping experience — it also earns awards. In other words, if youre looking to be the next Amazon, a world class website is for you. On the other hand, if you simply want to serve your customer base, you can get by with a simple or moderately stylized website. Copy for ecommerce websites Cost: $50 to $500 per page Copywriting is an essential for any website, and that includes ecommerce. Fortunately, ecommerce companies dont need as many text-only pages as other websites. The main pages you have to worry about are terms and conditions, privacy conditions, and other technicalities like that. If you want, you can also create pages that let you target specific parts of your market. For example, if you wanted to get more traffic from Seattle, you could create a page called “ Buying [your products] in Seattle” or something along those lines. Copywriting costs are based on what you want on your pages and How much you want to add. Short pages with a few hundred words and no images wont cost you that much. But a 3000-word page with interactives, subsections, JavaScript inserts, and custom programming is going to cost a bundle. Still, the money you spend is worthwhile. Shorter pages are great for conveying information in a few seconds, and longer pages are better at succeeding in search engines. Using a strategic mix of both pages can earn lots of new traffic — and new customers — for your ecommerce site. SEO costs for ecommerce websites Cost: $300 to $1,500 per month Search engine optimization (SEO) is the process of improving your website so that it sHows up better in Google search results. Its also a major factor in the success of your ecommerce site over the long haul. If you want to earn more revenue, then you have to be able to attract customers that use search engines. Otherwise, you wont have the steady stream of new and repeat customers that you need to survive. However, SEO will cost you per month. Ranking well in search engines requires a lot of ongoing work so that your competitors dont bump you out of Google results. That means SEO isnt a once-and-done endeavor. You have to continually. work on your site so that you continually earn new customers. If you dont, youll simply fall behind your competition. Ecommerce responsive website design pricing Cost: $2,500 to $20,000 Today, responsive design is a necessity for any ecommerce website. No matter what you sell, youll have shoppers that are looking at your site from their phones, tablets, or even watches. You need to accommodate them, especially since they make up about half of all Internet traffic today. Responsive design does that. With responsive design, your ecommerce website will automatically fit and conform to whatever device a person is using to shop. So if someones looking at your site on a smartphone, theyll get a great shopping experience with large buttons, perfect layout, and full functionality. If someones shopping on your site via laptop, theyll get a great shopping experience thats designed for them too. Responsive design is the win-win that the Internet has always needed — especially ecommerce sites. If you dont have a responsive site, you risk losing up to half of your potential customer base. Thats a big loss for any company, and it makes it that much harder to grow your site. Database integration pricing for ecommerce Cost : $5,000 to $25,000 per integration Database integration is typically optional for a website — but its mandatory for ecommerce sites. Database integration allows your company to store information about your products, employees, and customers all in one area. So if you want your whole company to have access to a universal hard drive that stores corporate information, you need database integration. But you also need database integration for customers. A database lets your customers create accounts, set preferences, and enjoy a more personalized experience on your site. If you want, you can also use database integration to store credit card numbers so customers dont have to re-enter them. Or, if you dont want to bark up that tree, you could simply use it to store your customers usernames and passwords. Whether you want to streamline company communication or simplify your customers shopping experience, database integration is a must. Ecommerce functionality pricing Cost: $500 to $5,000Since youre creating an ecommerce site, youll naturally need all of the functionality that goes along with that. Some of that functionality includes shopping carts, checkout processes, customer identity protection, and personalization. You may also want to sHow multiple images of the same product or even videos that demonstrate How certain products should be used. Some items may also come with supplemental information like specification sheets, MSDS sheets, and other literature that — by law — must accompany the product listing. Determining all of that can take some time, and its best to consult a web designer or developer for the best way to proceed for your specific website. But its still smart to think about these ideas ahead of time. Theres a lot of work that goes into making an ecommerce site thats effortless for your customers. Ecommerce content management system (CMS) pricing Cost: $ 0 to $15,000+ per year A content management system (CMS) is a user-friendly interface that lets you make changes to your website without directly changing your websites code. Some CMS programs are free, like Drupal or Magento. Others can cost a little money every year, and even more are downright expensive. But while cost is important, it shouldnt be your deciding factor. The biggest factor you need to consider is what kind of functionality you need for your ecommerce site. Since youre going to add new categories and product pages, you want all of them to look consistent. That lets you reinforce your brand and create a familiar, convenient experience for your users. With that in mind, your CMS is an important decision that you should consider carefully. Look through what every company offers, consider your future plans, and go with the option that makes the most sense — even if it costs a little more than youd like. Ecommerce website cost calculator Project Quote Calculator Use the sliders below to indicate your needs, then click the See Pricing button for a free, instant quote. Number of pages Style of design Copywriting # of pages SEO w/ Placement Guarantee Responsive Design Database Integration e-Commerce Functionality CMS Additional ecommerce website costs to consider While the above calculator will give you a good idea about How much youll need to spend on a website, you also have to think about all of the other costs associated with owning a website. Well dive into these costs below so you can be sure youre 100% prepared for How much an ecommerce website costs. Buying your ecommerce website domain name Cost: $ five to $15 per year Your domain name is your companys home online. Its a part of your overall brand, and without it, you simply cant make a website. When youre buying a domain name, you can find them for as little as $5 per year. You can usually buy a domain for up to 10 consecutive years to keep it in your control as well. But if you want a short domain name with “.com” at the end, you could wind up paying a little more, like $15 per year. In very rare instances, domain names can sell for hundreds or thousands of dollars. But most of the time, theyll sell between $5 and $15 per year. Its also important that you set up your domain to automatically renew. That way, you at least get an email telling you that you need to re-up your purchase — even if youre using a credit card with an upcoming expiration date. Some domain name services also allow you to use your bank account information so you dont have to worry about expiration dates. But the method of payment you choose doesnt make a difference in the price — its purely convenience. Hosting for your ecommerce website Cost: $ seventy-five to $200 per year once you have a domain, you need someone to host it . Hosting services let Internet users access your website . They provide space on their servers for your website so that you can develop it. Some companies sell domain names and hosting in a package deal, like WordPress or SquareSpace. But most companies that sell both often also make use of templated websites, which make your website look like everybody else s. The best thing to do is to find a host that lets you build your own customized website from the ground up. That way, your brand has a unique web presence that distinguishes it from your competitors. Still, theres a pretty big price difference for hosts. Thats because some hosts offer support and additional features for your site, while others only give you server space. Support may not sound like much up front, but its essential when you have a large ecommerce site. If something goes wrong with your website, you want to have a number to call so you dont lose a days worth of business. In other words, getting low-cost hosting means you wont get much support. But when you spend for quality, it can pay off throughout the life of your site. Flash and multimedia elements Cost: $ two hundred and fifty to $10,000 Flash and multimedia elements are great ways to add visual interest to your site. Flash is famous throughout the Internet because of its incredible level of customization. In the right hands, Flash can become the single most significant part of your website. However, Flash comes with a drawback — search engines cant read the code inside of it. So if youre going to use Flash, its important that you use it sparingly, as opposed to using it for the majority of your site. Multimedia — like video — is also handy for your site. You can use multimedia to complement product listings, photos, and descriptions so your customers get a better idea of what an item does. Using video also opens up the possibility to use YouTube and other social networks to promote your website. That kind of eye-catching content works wonders when you want to attract new customers. Consistent ecommerce website maintenance $500 to $1,250 per year Just like How construction crews repair and maintain roads, your website needs maintenance to keep it operating at the perfect levels. Ecommerce website maintenance includes fixing any bugs that pop up, introducing new elements to certain parts of your site, and generally keeping your site in working condition. It may cost a little more than you want to spend, and you may not see the benefits of it right away, but website maintenance is important. Without website maintenance, its just a matter of time before your site experiences issues. That could be in the form of a checkout bug , a graphical error on your product images, or even non-responsive pages. Regardless of what happens, you want to make sure you have someone in your corner thatll keep your site working day after day. Important questions to ask to determine your ecommerce website design cost Unfortunately, there is no way to determine exact ecommerce website pricing since every agency is different. However, when you think about your company, your goals, and what you want to achieve, youll be able to determine a general ballpark range. After answering the questions below, take another look at the items we mentioned above. Determine How each one can help you achieve your businesss objectives. Better yet, figure out How much of each item youd need for your site to grow. Because when youre working in ecommerce, your goal shouldnt be to simply succeed — your goal should be to grow above and beyond your competitors. These are some of the most common questions new ecommerce website owners have to ask themselves. If you dont have the answers for these questions right now, theres no reason to worry — its just important that you take your time and figure them out before you spend big on an ecommerce website. Determining the answers to these questinos can help you determine your ecommerce website cost up front. Will I need support for hosting? If yes, use an appropriately-priced host. If no, look at free hosting options. What should my CMS do? If you need a lot of versatility and functionality, go with the best in the business. If you only need to add a product now and then, go with something basic. How much control do I want to give to my users? If you want to give lots of control with personalization, go for maximum functionality and database integration. If you want to give minimal control, only store usernames and passwords. What kind of web design do I need? If you want to distinguish yourself from your competition, go for world class design. If you simply want to sell and compete, go with something more affordable. How many product pages do I offer? If you need a lot, prepare to buy lots of pages. If you only need a few, downgrade appropriately. How many text-only pages do I need? If you want to target lots of different niches in your customer base, youll need lots of text-only pages. If youre happy only targeting your current customer base, you dont need many text-only pages. How long should my text-only pages be? If you want the page to rank in search engines, your pages should include thousands of words. If you want the page to answer questions quickly, your pages can be significantly shorter. What kind of SEO work do I need? If you want to beat all of your competitors, youll need a lot of SEO support. If youre just looking to compete, basic SEO may suit your needs. Do I really need Flash? If you want to use interactive or unique elements on your site, youll need Flash. If you want a site thats fully readable by Google and other search engines, dont use any Flash. Should the site have database integration? If you want to store any information from your customers, you absolutely need database integration. Unfortunately, theres not much of an option here — your ecommerce website requires some degree of integration. Do I really need website maintenance? If you want to continually generate a profit and provide a positive user experience to your customers, website maintenance is essential. Its basically an insurance policy against every possible problem. WebFX builds ecommerce websites from the ground up At WebFX, we have a full team of award-winning web designers and developers who have created some of the most stunning websites you can find online. Weve earned first-place distinctions from the Horizon Web Design Awards for the work of our web design team, and weve maintained that same standard for excellence since WebFX was founded in 1997. Over the years, weve created more than 1,100 client websites that drive real results for clients. In the last five years alone, weve been able to drive over 4.6 million leads, and generate over 1.8 million phone calls - and it all starts with a stellar website. Do you want to start an ecommerce website? Contact us today to create an ecommerce website that s built to last! If you have questions about ecommerce website design pricing, or want a better idea of How much your ecommerce website will cost, we can help! Give us a call at 888- 601-5359! Find out How WebFX can create an effective Internet marketing strategy for your website. Call 888- 601-5359 or contact us online today for a free evaluation.
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