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What Does a Digital Marketing Agency Do?
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Digital ✓ Network ✓ SubMenuAnimOut2 ✓ HubSpot ✓ Uhuru ✓ MenuAnimOut2 ✓ Inbound ✓ Agencies ✓ Guide ✓ Marketing ✓ Pixel ✓ Agency Summary:
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- Implementing traditional marketing strategies for your brand is like breaking out your old FM radio and hoping that you pick up a few stations.
- In their place come a team of strategists, consultants, creatives, and developers that work together from the ground up to deliver quantifiable results.
- For starters, their business expertise allows them to evaluate your brand's needs and develop a powerful strategy that maximizes profits.
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I'll reevaluate that statement as soon as one of these ever-popular end-of-days movies is made a reality. Until then, I stand behind it. Implementing traditional marketing strategies for your brand is like breaking out your old FM radio and hoping that you pick up a few stations. Digital marketing is streaming your favorite song straight to your mobile device. You target a specific audience and keep ideal leads and buyers coming to you 24/7. What is Digital Marketing? Since digital marketing has taken over, What is it, exactly? In an attempt to avoid overwhelm, I'll keep this simple. While the umbrella term, "Digital Marketing," can include mobile apps, podcasts, and other forms of digital media, the internet is the center of all tools and channels at a digital marketer's disposal. There is no guesswork involved. Strategies are tested continually in order see What's working and What isn't. You're able to measure results and implement strategy adjustments immediately. This is the way of digital marketing. Let me rephrase that. This is the way of digital marketing when you have a highly skilled digital marketing agency supporting your brand. What is a Digital Marketing Agency? A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game. A legitimate digital marketing agency doesn't practice "spray and pray" marketing. Gone are the radio or TV spots and magazine ads. In their place come a team of strategists, consultants, creatives, and developers that work together from the ground up to deliver quantifiable results. A digital marketing agency is a brand-development and lead-generating engine. Digital Marketing Agency vs. a Marketing Agency Marketing agencies still dance on both sides of the marketing line, often pushing traditional or merely creative initiatives. Companies want a beautiful website--but they also need a website that converts visitors to results-focused outcomes, such as leads or purchases. Unfortunately, many marketing agencies don't have the know-how or internal skill set in place to deliver both. What a Digital Marketing Agency Should Do Now that I've made digital marketing agencies sound like teams of superheroes, you're probably wondering What it is that they typically do. Let's review the top three areas digital agencies focus on. Digital Marketing Agencies Improve your Business A great digital marketing agency has the means take over your marketing from top to bottom. For starters, their business expertise allows them to evaluate your brand's needs and develop a powerful strategy that maximizes profits. They'll work with your company to improve efficiency and productivity.
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