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Kurze Zusammenfassung:    A P R E S E N T AT I O N B Y Y U S U F A. AN D S E BAS T I AN E . Food retail sector in Brandenburg a.d.H. from 2005-2011 Summary 1. Brandenburg short overview 2. Brandenburg retail industry 3. Brandenburg retail food industry 4. Brandenburg future developments of retail industry 5. Literature 6. Thanks Brandenburg short overview Quelle 1 Brandenburg short overview Catchment area of the retail trade market in Brandenburg Quelle 3 Brandenburg short overview Quelle 3 Population in Brandenburg 2010 Brandenburg short overview region area 228,8 sqkm inhabitants 71.778 ( as of Dec 2010 ) density of population 314 people per sqkm Typical economy in Brandenburg: Steel industry with Elektrostahlwerk of the Riva Company Heidelberg Druckmaschinenbau AG Energy Supply through Stadtwerke Brandenburg Food retail industry Quelle 2 Brandenburg short overview Quelle 1 GDP per Head in Brandenburg a.d.H in 2003 in Euro Brandenburg short overview Quelle 4 GDP in Mio Euro in the country of Brandenburg covering 2000 - 2009 Brandenburg short overview Some facts about the GDP in Brandenburg: From 1998-2003 Brandenburg increases the GPD only by 2 % while the countrys average was 9% It took the 5th place of GDP / head from all regions in the country of Brandenburg This bad ranking is resulted in a job losses in the core industry which degrades Brandenburg as regional working centre This weakening of course influenced the employement and the commuting ratio (=Pendlerquote) By increasing the service industry and retail industry Brandenburg could adjust the loss in the construction industry Quelle 1 Brandenburg retail industry Statistics say that in 2010 every people of Brandenburg has a retail trade buying power of 5.320 Euro to spend From this buget 66% (3.510) go to the non-food market and 1810 (34%) to the food industry Buying power indicator is 89,7(2010) and therefor 10,3 % below germanys average When looking at the population of about 72,000 Brandenburg as a relevant market buying power of 342,6 Mio. Euro That makes about 116,5 Mio. Euro for the food industry Quelle 3 Brandenburg retail industry Quelle 3 Retail Market relevant buying power for different groups of goods in Brandenburg a.d.H in 2010 Brandenburg retail industry Selling space development in the retail market in Brandenburg from 1980-2010 Quelle 3 Brandenburg retail industry In Brandenburg we have the following retail industry markets: 3 self service market places 4 supermarkets 5 retail food markets 8 clothing shops 1 company that sells toys 2 electrical related businesses 9 furniture shops 8 self construction markets Quelle 3 Retail Food Market in Germany Rang Company sales volume 2008 in Mio. Eur sales volume 2007 in Mio. Eur Number of branches 2008 Number of branches 2007 1 Aldi 24.500 23.398 4.267 4.235 2 Lidl 14.725 14.280 3.036 2.902 3 Penny 6.798 6.337 2.080 2.008 4 Plus 6.734 6.997 2.700 2.766 5 Netto 5.850 4.025 1.422 1.279 6 Norma 3.000 2.925 1.355 1.316 Sales volume of the 6 biggest retail food companys in germany in 2008/2007 Quelle 7 Brandenburg retail food market The big retail food market in Brandenburg an der Havel : 1. ALDI-Markt/Sud 2. LiDL 3. PENNY Markt 4. Plus 5. Netto 6. NORMA Brandenburg Retail Food Market Type : German multi-national Industry : Retail (grocery) Founded : 1961 Key people and Headquarters : Theo Albrecht, Aldi Nord in Essen Germany Karl Albrecht, Aldi Süd in Mülheim an der Ruhr Products : Mainly own branded, few larger brands Revenue : US$ 58 billion (2008) according to Deloitte Website : www.aldi.com Number of branches in Brandenburg a.d.H : 3 Type : German multi-national Industry : Retail (Grocery) Founded : 1930s Headquarters : Neckarsulm, Germany Chairman : Klaus Gehrig Products : Mainly own brand, with a few larger and regional brands Revenue : 42 billion (2010)[1] Website : www.lidl-info.com Number of branches in Brandenburg a.d.H : 3 Brandenburg Retail Food Market Brandenburg retail food market Type : Subsidiary of REWE-Zentral AG Industry : Retail Founded : 1########### Headquarters : Cologne, Germany Managing Director : Alain Caparros Products : Discount stores Revenue : 8,7 billion (2006) Website : www.penny.de Number of branches in Brandenburg : 1 Brandenburg retail food market Type : GmbH Industry : Food retailing Founded : 1972 Headquarters : Mülheim an der Ruhr, Germany Key people : Michael Hürter Revenue : 10 bn (2006) Website : www.plus-online.de Number of branches in Brandenburg : 1 Type : AG & Co. KG Industry : Food retailing Founded : 1928 Head Quarter : Maxhütte-Haidhof, South Germany Key people : Franz Pröls, Manfred Karl, Claus Leitl & Martin Schnellinger Employee : over 64,000 Revenue : approximately 10 billion (2009) Website : www.netto-online.de Number of branches in Brandenburg a.d.H : 6 Brandenburg Retail Food Market Brandenburg Retail Food Market Type : GmbH Industry : Retail (Grocery) Founded : 1960 Headquarters : Nürnberg, Germany Products : Mainly own brand, with a few larger and regional brands Revenue : about 6 billion Euro Website : www.norma-online.de Number of branches in Brandenburg a.d.H : 3 Phone Number: 033830 658-0 Brandenburg retail food market The strong increase in the sales area combined with limited market volume share resulted in a loss of sales area productivity This results in higer competition and showed a tendence to reduce working costs - loss in service quality - lots of small merchants had to quit Quelle 3 Brandenburg retail food market The competitive constraints(=Wettbewerberdruck) follows a development of so called german food - discounters The food retail market price war is the biggest here in germany when looking at other european countrys Since 1990 the share of sales of the discounter in the food market has risen from 23,7% to 42,4% in 2007 For the future: it is still rising Biological food helped the discounter to get new customers The loss goes to the field of small self food stores and supermarkets Quelle 3, Quelle 6 Brandenburg retail food market Share of sales in the retail food industry from 1991 2007 in % Quelle 3 Brandenburg retail food market Developement of Sales area in Brandenburg from 2007/2011 Increase results in new shops of Netto Marken Discount, Netto Supermarket, Rewe in Sankt Annen Galerie And a retail shop for drinks Quelle 3 Brandenburg retail food market Buying power related to group of goods in Mio. Euro Quelle 3 Brandenburg retail food market Buying power related to group of goods in 2011 Quelle 3 Brandenburg - future Scenario A: decrease of population (-14%), constant market share Scenario B: decrease of population (-10%), slightly increasing market share Quelle 3 Brandenburg - future Predicted population of 67,000 in 2020 in Brandenburg a.d.H. would result in a buying power of about 356 Mio Euro And 121 Mio. Euro for the retail food industry based on current calculations from this presentation Quelle 5 Literature Quelle 1 - http://www.lbv.brandenburg.de/dateien/stadt_wohnen/Stadt_BRB.pdf Quelle 2 - http://de.wikipedia.org/wiki/Brandenburg_an_der_Havel Quelle 3 - http://www.stadt- brandenburg.de/fileadmin/pdf/80/Allgemeines/Brandenburg_adH_EHK_110718.pdf Quelle 4 - http://www.statistik-berlin-brandenburg.de/Publikationen/Stat_Berichte/2011/SB_P1- 5_j01-09_BB.pdf Quelle 5 - http://www.stadt- brandenburg.de/fileadmin/pdf/63/Stadtentwicklung/Fortschreibung_Masterplan_2011/Anlagen/05 _Bevoelkerung_07-06-2011.pdf Quelle 6 - http://www.statistik-berlin-brandenburg.de/produkte/zeitschrift/2008/HZS_0806.pdf Quelle 7 - http://de.wikipedia.org/wiki/Lebensmitteleinzelhandel Quelle 8 - http://en.wikipedia.org/wiki/Plus_(supermarket) Quelle 9- http://de.wikipedia.org/wiki/Lebensmitteleinzelhandel Thanks for watching

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Auszug aus dem Inhalt:    A P R E S E N T AT I O N B Y Y U S U F A. AN D S E BAS T I AN E . Food retail sector in Brandenburg a.d.H. from 2005-2011 Summary 1. Brandenburg short overview 2. Brandenburg retail industry 3. Brandenburg retail food industry 4. Brandenburg future developments of retail industry 5. Literature 6. Thanks Brandenburg short overview Quelle 1 Brandenburg short overview Catchment area of the retail trade market in Brandenburg Quelle 3 Brandenburg short overview Quelle 3 Population in Brandenburg 2010 Brandenburg short overview region area 228,8 sqkm inhabitants 71.778 ( as of Dec 2010 ) density of population 314 people per sqkm Typical economy in Brandenburg: Steel industry with Elektrostahlwerk of the Riva Company Heidelberg Druckmaschinenbau AG Energy Supply through Stadtwerke Brandenburg Food retail industry Quelle 2 Brandenburg short overview Quelle 1 GDP per Head in Brandenburg a.d.H in 2003 in Euro Brandenburg short overview Quelle 4 GDP in Mio Euro in the country of Brandenburg covering 2000 - 2009 Brandenburg short overview Some facts about the GDP in Brandenburg: From 1998-2003 Brandenburg increases the GPD only by 2 % while the countrys average was 9% It took the 5th place of GDP / head from all regions in the country of Brandenburg This bad ranking is resulted in a job losses in the core industry which degrades Brandenburg as regional working centre This weakening of course influenced the employement and the commuting ratio (=Pendlerquote) By increasing the service industry and retail industry Brandenburg could adjust the loss in the construction industry Quelle 1 Brandenburg retail industry Statistics say that in 2010 every people of Brandenburg has a retail trade buying power of 5.320 Euro to spend From this buget 66% (3.510) go to the non-food market and 1810 (34%) to the food industry Buying power indicator is 89,7(2010) and therefor 10,3 % below germanys average When looking at the population of about 72,000 Brandenburg as a relevant market buying power of 342,6 Mio. Euro That makes about 116,5 Mio. Euro for the food industry Quelle 3 Brandenburg retail industry Quelle 3 Retail Market relevant buying power for different groups of goods in Brandenburg a.d.H in 2010 Brandenburg retail industry Selling space development in the retail market in Brandenburg from 1980-2010 Quelle 3 Brandenburg retail industry In Brandenburg we have the following retail industry markets: 3 self service market places 4 supermarkets 5 retail food markets 8 clothing shops 1 company that sells toys 2 electrical related businesses 9 furniture shops 8 self construction markets Quelle 3 Retail Food Market in Germany Rang Company sales volume 2008 in Mio. Eur sales volume 2007 in Mio. Eur Number of branches 2008 Number of branches 2007 1 Aldi 24.500 23.398 4.267 4.235 2 Lidl 14.725 14.280 3.036 2.902 3 Penny 6.798 6.337 2.080 2.008 4 Plus 6.734 6.997 2.700 2.766 5 Netto 5.850 4.025 1.422 1.279 6 Norma 3.000 2.925 1.355 1.316 Sales volume of the 6 biggest retail food companys in germany in 2008/2007 Quelle 7 Brandenburg retail food market The big retail food market in Brandenburg an der Havel : 1. ALDI-Markt/Sud 2. LiDL 3. PENNY Markt 4. Plus 5. Netto 6. NORMA Brandenburg Retail Food Market Type : German multi-national Industry : Retail (grocery) Founded : 1961 Key people and Headquarters : Theo Albrecht, Aldi Nord in Essen Germany Karl Albrecht, Aldi Süd in Mülheim an der Ruhr Products : Mainly own branded, few larger brands Revenue : US$ 58 billion (2008) according to Deloitte Website : www.aldi.com Number of branches in Brandenburg a.d.H : 3 Type : German multi-national Industry : Retail (Grocery) Founded : 1930s Headquarters : Neckarsulm, Germany Chairman : Klaus Gehrig Products : Mainly own brand, with a few larger and regional brands Revenue : 42 billion (2010)[1] Website : www.lidl-info.com Number of branches in Brandenburg a.d.H : 3 Brandenburg Retail Food Market Brandenburg retail food market Type : Subsidiary of REWE-Zentral AG Industry : Retail Founded : 1########### Headquarters : Cologne, Germany Managing Director : Alain Caparros Products : Discount stores Revenue : 8,7 billion (2006) Website : www.penny.de Number of branches in Brandenburg : 1 Brandenburg retail food market Type : GmbH Industry : Food retailing Founded : 1972 Headquarters : Mülheim an der Ruhr, Germany Key people : Michael Hürter Revenue : 10 bn (2006) Website : www.plus-online.de Number of branches in Brandenburg : 1 Type : AG & Co. KG Industry : Food retailing Founded : 1928 Head Quarter : Maxhütte-Haidhof, South Germany Key people : Franz Pröls, Manfred Karl, Claus Leitl & Martin Schnellinger Employee : over 64,000 Revenue : approximately 10 billion (2009) Website : www.netto-online.de Number of branches in Brandenburg a.d.H : 6 Brandenburg Retail Food Market Brandenburg Retail Food Market Type : GmbH Industry : Retail (Grocery) Founded : 1960 Headquarters : Nürnberg, Germany Products : Mainly own brand, with a few larger and regional brands Revenue : about 6 billion Euro Website : www.norma-online.de Number of branches in Brandenburg a.d.H : 3 Phone Number: 033830 658-0 Brandenburg retail food market The strong increase in the sales area combined with limited market volume share resulted in a loss of sales area productivity This results in higer competition and showed a tendence to reduce working costs - loss in service quality - lots of small merchants had to quit Quelle 3 Brandenburg retail food market The competitive constraints(=Wettbewerberdruck) follows a development of so called german food - discounters The food retail market price war is the biggest here in germany when looking at other european countrys Since 1990 the share of sales of the discounter in the food market has risen from 23,7% to 42,4% in 2007 For the future: it is still rising Biological food helped the discounter to get new customers The loss goes to the field of small self food stores and supermarkets Quelle 3, Quelle 6 Brandenburg retail food market Share of sales in the retail food industry from 1991 2007 in % Quelle 3 Brandenburg retail food market Developement of Sales area in Brandenburg from 2007/2011 Increase results in new shops of Netto Marken Discount, Netto Supermarket, Rewe in Sankt Annen Galerie And a retail shop for drinks Quelle 3 Brandenburg retail food market Buying power related to group of goods in Mio. Euro Quelle 3 Brandenburg retail food market Buying power related to group of goods in 2011 Quelle 3 Brandenburg - future Scenario A: decrease of population (-14%), constant market share Scenario B: decrease of population (-10%), slightly increasing market share Quelle 3 Brandenburg - future Predicted population of 67,000 in 2020 in Brandenburg a.d.H. would result in a buying power of about 356 Mio Euro And 121 Mio. Euro for the retail food industry based on current calculations from this presentation Quelle 5 Literature Quelle 1 - http://www.lbv.brandenburg.de/dateien/stadt_wohnen/Stadt_BRB.pdf Quelle 2 - http://de.wikipedia.org/wiki/Brandenburg_an_der_Havel Quelle 3 - http://www.stadt- brandenburg.de/fileadmin/pdf/80/Allgemeines/Brandenburg_adH_EHK_110718.pdf Quelle 4 - http://www.statistik-berlin-brandenburg.de/Publikationen/Stat_Berichte/2011/SB_P1- 5_j01-09_BB.pdf Quelle 5 - http://www.stadt- brandenburg.de/fileadmin/pdf/63/Stadtentwicklung/Fortschreibung_Masterplan_2011/Anlagen/05 _Bevoelkerung_07-06-2011.pdf Quelle 6 - http://www.statistik-berlin-brandenburg.de/produkte/zeitschrift/2008/HZS_0806.pdf Quelle 7 - http://de.wikipedia.org/wiki/Lebensmitteleinzelhandel Quelle 8 - http://en.wikipedia.org/wiki/Plus_(supermarket) Quelle 9- http://de.wikipedia.org/wiki/Lebensmitteleinzelhandel Thanks for watching

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