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Course3 Course three Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Course4 Course four Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

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    Available languages English Subtitles: English, Greek, Arabic, Portuguese (Brazilian) How the specialization works Take Courses A Coursera specialization is a series of courses that helps you master a skill. To begin, enroll in the specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, youâre automatically subscribed to the full Specialization. Itâs okay to complete just one course â you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress. hands-on Project every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it. Earn a Certificate When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network. there are five Courses in this specialisation Course1 Course one ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? welcome to the world of Search locomotive_engine Optimization (SEO). This course is the first within the SEO specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization. Course2 Course two gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, youâll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a websiteâs search optimization. Course3 Course three Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements. Course4 Course four Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a websiteâs authority. Instructors About university of California, Davis UC Davis, one of the nationâs top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
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