5 Things Most People Forget About Local SEO
2 minutes, 55 seconds
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In order for a business to be legitimate, it has to have all three of these pieces of information -- name, address, and phone -- and they all have to correspond in every citation across the local landscape. One day, your business might decide to change its name a little bit, or to switch to an eight hundred number. (Phone) If your answer to any of these questions is “yes,” you may want to embark on some local SEO citation remediation.
Search engine optimizationSeoPark Seo-joonSeo Hyun-jinSeo Ji-hyeSeo Kang-joon
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Some people call it the NAP+W, adding in the Website for good measure. any local optimizer knows this much. So far, so good. What can get confusing, though, is the accuracy and consistency of this information. A ConstantContact survey revealed some discouraging trends among SMBs. while eighty-five percent of small businesses say that it’s important for them to be found on local search apps and directories, only half of these businesses have ever updated their online listings! Fifty percent of these businesses know they have inaccurate listings, but 70 percent say that they just don’t have the time to update them at all! This is bad news. The No. one negative local ranking factor, according to Moz, is a “listing detected at false business location.” The third biggest negative ranking factor is a mismatched NAP. Ouch. Inaccuracies like these will kill your local SEO. Clearly, small and local businesses are facing a severe challenge when it comes to getting local listings. Let me break this down into two specific areas -- accuracy and consistency, and why they matter so much. Accuracy of Napoleon Local search engines use the NAP as a measuring stick of accuracy for a business’s existence. In order for the local search engine or directory to validate the presence of your local business, it must make sure that every point of data aligns perfectly. So, for example, if your business name is Charlie’s Killer Crepes, and you accidentally type Charlies’ Killer Crepes (a misplaced apostrophe) in your citation, then the directory might register your business inaccurately. Think about it. If it’s just a matter of creating listings, then there could be a lot of confusion between businesses. How many “cupcake” boutiques are in New York City? Or how many “Financial Services” institutions are in Manhattan? In order for a business to be legitimate, it has to have all three of these pieces of information -- name, address, and phone -- and they all have to correspond in every citation across the local landscape. consistency of NAP The other issue to keep in mind is NAP must be consistent across all the local directories, mentions, citations, and listings. The information on Yelp must be consistent with the information on Google+, which must be consistent with the information on Foursquare, which must be consistent with the Local Small Business Association, and on and on. This is probably the most challenging feature for a company wanting local rank. Why? Because business information changes. One day, your business might decide to change its name a little bit, or to switch to an eight hundred number. Or you might move to a different location. How do you prevent your local SEO from tanking due to lack of consistency? It’s not easy. In order to make sure that every local citation is consistent, you can either hire someone to track down every citation and change it, or you can do it yourself. All of local SEO begins here -- with the obvious NAP. But it goes further, with the not-so-obvious issues of accuracy and consistency. Here are some questions to ask yourself: Has my business ever changed names? (Name) Has my business ever changed locations? (Address) Has my business ever changed phone numbers? (Phone) If your answer to any of these questions is “yes,” you may want to embark on some local SEO citation remediation. track down every one of your local citations, and make sure they are accurate and consistent. two This free text article has been written automatically with the Text Generator Software https://www.artikelschreiber.com/en/ - Try it for yourself!