Looking for a collection of no - nonsense SEO tips that you can easily implement to boost your site ’s search engine rankings . Then look no further . . We ’ve put together a list of seventy - five SEO tips and best practices . They ’re split into logical sections to cover various aspects of search engine optimization — from on - page factors to keyword research , link building and more . . For most tips , you will also find a link to further reading , including official Google "Lineamientos" (spanish for 'guidelines') ( where relevant ) . We ’ve also handpicked some of the best SEO guides on the web . . To jump to a specific section , use the quick links on the left . . Let ’s get started . . one . Keyword Research . Keyword research should be the starting point for any SEO campaign . . Why . Because if you do n’t know what people are actually searching for in your niche , you ’ll be relying on luck — rather than data — to guide your decisions . . That ’s no way to run your business . . Follow the solid keyword research tips below to get started � . one . Make Sure You ’re Targeting ( and Optimizing for ) the RIGHT Keyword . Most people make one of three mistakes when it comes to keyword targeting : . They fail to optimize for any keyword(s ) at all ; They attempt to optimize for too many keywords ; They optimize for irrelevant keywords . . You can solve those first two "Errori" (italian for 'mistakes') by remembering this : each page / post on your website should target one “ main ” keyword or topic . . Sidenote . It ’s also important to try to avoid targeting the same keyword on multiple pages . This is because Google will usually only choose to rank one of these pages , and it may not be the one you want them to rank . It ’s also important to try to avoid targeting the same keyword on multiple pages . This is because Google will usually only choose to rank one of these "Pagine" (italian for 'pages') , and it may not be the one you want them to rank . . A good exercise for choosing the right keyword is simply to send your page to a friend and ask “ what is this page all about . ” . Their answer will usually give you the best keyword / topic ideas . . However , you should still always Google keywords before committing to them . . Why . Because it ’ll help you to understand what — in Google ’s eyes — is the best "Résultat" (french for 'result') for that particular keyword . If most of the results are vastly different to the content you ’re trying to rank , it probably is n’t a great keyword to target . . Same goes for keywords with a lot of SERP features ( e. g. featured snippets , Adwords ads , shopping results , etc ) . . These push the “ ten blue links ” ( i. e. organic results ) way down , which results in a lower CTR and less traffic . . two . Avoid “ Keyword Unicorns ” by Considering Search Intent . Sometimes you might spot a particularly juicy "Palabra Clave" (spanish for 'keyword') when conducting your research . But just because a keyword has high volume , does n’t necessarily mean it ’s going to be a good one to rank for . . You have to consider what the “ intent ” was behind the search . . Example : “ Google Analytics ” might seem like a good keyword to try and rank for at first glance . . At one million US searches per month there ’s certainly a LOT of volume there . . But … . The vast majority of those searches are just going to be people looking to sign in to Google Analytics . They probably wo n’t even notice the site at position two . . I probably search for Google Analytics half a dozen times a day at least ( should really bookmark it … ) . . Now if we scroll down we find the keyword “ how to use Google analytics . ” . That gets 1,900 searches a month and is definitely going to be someone searching for a guide , meaning it ’ll probably be a better "Mot-Clé" (french for 'keyword') to go after . . But remember , it ’s not all about traffic ( unless you sell ads ) . . You ’re ultimately looking to rank for keywords that will bring value to your business ( i. e. , those bringing traffic that will convert into leads and customers ) . You , therefore , have to target keywords with relevant intent . . Here are a few questions that will help to identify potential “ keyword unicorns ” : . Are the people searching for this "Mot-Clé" (french for 'keyword') likely to want to buy what you sell . . Is there a clear way to convert traffic from this keyword into leads . . Is there enough search volume to make targeting this keyword worthwhile from a business perspective . . Does the search volume come from your target country . ( i. e. where your customers are ) . If the answer to any of these questions is “ no ” , you ’ve most likely got a “ keyword unicorn ” on your hands . . Recommended reading : How To Determine Keyword Search intention . three . New Website or Low Authority . Find Low Competition Keywords for the Best Shot at Ranking Quickly . Running a new website with low authority . . If so , you ’ll find it harder to rank for competitive keywords . . Sure , it can be done , but it wo n’t be easy . You ’ll need to go the extra mile and create something super awesome . Then promote it like crazy . . It , therefore , makes sense to first target less competitive keywords . . This is the quickest way grow your search traffic . . Fortunately , it ’s easy to figure out how difficult a keyword is to rank for using our “ keyword difficulty ” ( KD ) score within Ahrefs Keywords Explorer . . Example : . Most keywords related to “ search engine optimization ” have very high difficulty scores . . But there ’s one that has a low difficulty score and should be easier to rank for … . “ "Quelle" (french for 'What') does SEO stand for ” . You can find out how we calculate the difficulty score for a keyword here . . four . Find out Which Keywords Are Driving Your Competitor ’s Search Traffic … Then Steal Them for Your Own land_site . . Would n’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in . . Yep , it would … and it is . . In fact , you can do it in seconds with Ahrefs Site Explorer . . Just enter your "Concorrente" (italian for 'competitor') ’s domain and then go to the “ Organic keywords ” report . . land_site Explorer > Enter competitor ’s domain > Organic search > Organic keywords . You ’ll get a list of all the major keywords that your competitors are currently ranking for . . Sidenote . * Top twenty positions with ‘ Lite’ Ahrefs account . Top fifty positions available with Standard Account and top one hundred with Advanced / Agency . * Top twenty positions with ‘ Lite’ Ahrefs account . Top fifty positions available with Standard Account and top one hundred with Advanced / Agency . . five . Set Up Alerts to Spy on Your Competitor ’s New Keywords in Real Time . Keep tabs on your competitor ’s content strategy by monitoring their new keywords . . Why . Because if your competitor targets a new keyword , you may also want to target it . . You can set up an alert in Ahrefs , which will send you an email summary of all new keywords we have discovered your competitor ranking for . . Alerts > New keywords > Add alert > enter competitor ’s domain > set report frequency > Add . Simple , but effective . . six . Check the “ True Traffic Potential ” for Your Target Keyword by Looking at the # one Ranking Page . Most web pages will rank many long - tail terms alongside their primary keyword . . Example : This post ranks for “ keyword research ” ( i. e. the primary keyword ) . It also ranks for “ how to do keyword research ” , “ SEO keyword research ” and many other terms . . Because of this , looking at the search volume for the primary keyword wo n’t tell us the “ true traffic potential ” for the page . . So , how do you judge the traffic potential of a keyword . . Simple … check how much traffic the # one ranking page gets . . Example : The keyword “ best VPN ” has a search volume of 105K. . But if you scroll down in the Keywords Explorer Overview report , you ’ll see that it receives 180K+ organic visits per month . . Because the page is ranking for many long - tail variations , the true traffic potential for “ best VPN ” far exceeds the reported search volume . . seven . Find Content Gaps on Your Site and Fill Them . . Content gaps are keywords your competitors rank for , which you do n’t . . That sucks , right . . . . Luckily , these content gaps are easy to find with the “ Content Gaps ” report in Ahrefs Site Explorer . . Site Explorer > Enter domain > search > Organic search > Content gaps > Enter competitor domains > Show keywords . Here ’s Tim explaining a bit more about how the tool works : . https:///5G. HihwQA . IvQ. eight . Find interrogation that Need Answered … Then Answer Them With Content . Q&A sites ( like Quora ) are a great source of keyword / content ideas . . The trick is to look for questions that have been asked many times . This indicates that there ’s currently no good answer to be found on Google . . Here ’s another trick : . If you spot a Quora ranking in the top three in Google for a keyword , then that keyword probably is n’t very competitive . . And if it is n’t very competitive , it ’s a prime keyword opportunity . . But … how do you find relevant keywords that Quora ranks for without going insane . . Use the “ Organic keywords ” report in Ahrefs Site Explorer . . Site Explorer > Enter > Organic keywords > Filter by keywords related to your niche > Filter by positions three and under > Sort by volume . Here , we can see that Quora is ranking # three for the keyword “ SEO leads ” ( four hundred and fifty searches / month ) … . All we would need to do to beat Quora in the SER . "Posdata" (spanish for 'postscript') is create content around the question : “ Is it a good idea to buy SEO leads . ” . Cool , right . . . You can also find niche - related questions with Ahrefs’ Keywords Explorer . . Keywords Explorer > Enter broad keyword > Phrase Match > Filter by keywords containing the word “ how ” , “ what ” , or “ where ” . Recommended Reading : How to Uncover Conversion Focused Keywords Using Quora and Reddit . two . Content . Keyword "Recherche" (french for 'research') … DONE . . Now it ’s time to create some content around those keywords . . This is arguably the most essential aspect of SEO . . After all , you ca n’t rank if you do n’t have content . . BUT … content creation is more than putting a few words on a page . Or hiring a crappy article writer @ $ zero point zero one per word . . There ’s an art to writing GREAT content . . Now , we like to think our "Contenido" (spanish for 'content') on the Ahrefs blog is pretty good , so many of the tips below come from our own experience . . Let ’s go . . nine . Find Proven Content Ideas for ANY subject ( or Keyword ) . Looking to rank for a keyword , but stuck for content ideas . . Well , why not start by looking at the most popular content that ’s already out there . . It ’s easy to do with Ahrefs Content Explorer . . Just enter a topic or keyword , hit explore , and you ’ll get a list of the most shared and linked to content for that keyword . . Content Explorer > Enter topic or keyword > Explore . But what if you do n’t already have a keyword in mind . Then what . . Use the “ Best By portion ” report in Ahrefs’ Site Explorer to find your competitors most shared / popular content … then create something even better . . land_site Explorer > Enter competitor ’s domain > Explore > Pages > Best by "Actions" (french for 'shares') . You ’ll get a list of all their content , with the most shared articles at the top . . Once you know what ’s popular , the trick is to take those ideas , adapt them , and make something even cooler . . ten . Use Real World Case Studies in Your Content . There ’s one simple way to differentiate your content when targeting a popular keyword . . And that ’s to include real world case studies . . Recommended reading : I Asked two hundred and thirty - five "Gente" (spanish for 'People') to Tweet My Article and All I Got Is This Cheerless Case Study . Including actual data and examples is also great for building trust and showcasing your product or service . . eleven . Write a KICK - ASS unveiling That Hooks The Reader In Straight Away . OK , so someone clicked through to your page … . GREAT . . But that ’s just half the battle . . Your next job is to keep them there . That ’s why your introduction needs to be absolutely kick - ass . . Here are three tips for writing your intros : . Keep it short ; Tell the reader exactly what they will get from reading your post ; Hook them in . . Those first two are pretty straightforward , but how do you hook your readers in . . Basically , you need to get them excited to read on … and keep them away from that back button . . One “ trick ” here is to hint at the takeaways at the "Comienzo" (spanish for 'start') , but hold a little back . . This helps to keep visitors engaged and reading to the end . . Here ’s an example from my recent outreach case study : . BUT … . No amount of “ tricks ” will work unless you make sure that your page definitely answers all queries for which it ranks . . Fortunately , it ’s easy to find out which queries your page ranks for . Just run the organic keywords report in Ahrefs Site Explorer for any "Localisateur Universel De Resources" (french for 'universal_resource_locator') and you ’ll get a list of all keywords that are driving traffic to the page . . Site Explorer > Enter domain > Explore > Organic search > Organic keywords . twelve . Make Your Content SUPER Easy To Read ( And Digest ) . . There ’s nothing worse than clicking on a search result and being confronted with a big , scary wall of text … . You should avoid this at all costs . . Here are a few pointers to keep your writing informative , clear , and easy to read : . Separate your content into logical sections ( which is good for SEO . ) ; Write in short , simple sentences ( note : at Ahrefs , we try and keep our paragraphs to a maximum of two or three sentences ) ; Weave storytelling throughout your content ( great example ) ; Use bullet points and numbered lists ; Break up your content with images ; Use videos , slideshows and other multimedia throughout ( where appropriate . ) . Hemmingway Editor is a great free tool that will help with this . It gives hints on where you can improve ( and simplify ) your writing . . Just paste your draft into the editor and work your way through the hints and tips . . It also checks basic spelling … although Grammarly is better . . Recommended Reading : Grammar Mistakes , Fixes , and Writing Tips for the Excellence - Minded Blogger . thirteen . DON ’T Write Words Just For The Sake Of It . . Do n’t fall for the perpetual myth that “ longer content is better for SEO ” . . This is n’t always the case . . If something should be short … keep it short . . Also , make every effort you can to remove unnecessary fluff from your writing ( again , the Hemmingway Editor can help with this ) . . And just to show that we ai n’t hypocrites … here ’s what this post used to look like : . Yep , that ’s two hundred + tips … so , what happened to the rest of them . . Simple . We realized that many of the tips were either outdated or unimportant . . So , we revisited the post and removed the fluff . . The result . A more refined list of the best seventy + SEO tips that you ’re reading right now . . fourteen . Link Out ( Because It ’s Good For Your Readers and Might * Help SEO ) . Linking out to high quality , authoritative , and topically related content aids relevance and builds relationships with other site owners in your niche . . We also found a small positive correlation between the number of outbound links and Google rankings . . IMPORTANT : Correlation ≠ causation . We believe that Google probably looks to outbound links when they are lacking other ranking signals , hence the small correlation . I doubt there is any way you could use this to your advantage so please , do n’t go forcing outbound links into your content where they are n’t needed . � . Recommended reading : On Page SEO : A ( two M Keyword ) Data Driven Analysis . Best practice is to open external links in a new tab / window to keep visitors on your site . . three . On - Page SEO . GREAT content is n’t everything … . It also needs to be optimized for both Google AND humans . . Without proper on - page optimization , even the BEST content can fail . . For straightforward implementation of the tips below , we recommend installing Yoast ’s free SEO plugin ( if you ’re running Word . Press ) . . Sidenote . It can also be used for more advanced "Les Tâches" (french for 'tasks') such as : setting canonical UR . Ls , integrating your site with Google Search Console , and more . It can also be used for more advanced tasks such as : setting canonical UR . Ls , integrating your site with Google Search Console , and more . . Let ’s get started with our on - page SEO tips . . fifteen . Include Your Main Keyword In Your Page ’s Title Tag ( AND Other Important Places . ) . There are definitely cases where "Pagine" (italian for 'pages') will rank without the keyword appearing in the title tag ( links will trump pretty much anything ) . . But there is still a significant correlation between keywords in the title tag and rankings . . So make sure every page on your site has a unique title tag and that your main keyword is included once . . Not twice … once . . We would also recommend doing the same for your meta description and H1 tags … . Include ONE meta description and H1 per page . Ideally , this will also contain your target keyword ( although this is n’t crucial ) . . Do n’t overthink it , though … . For example , if you ’re writing a blog post , then the H1 tag should generally just be your post ’s title . There ’s no need to shoehorn unnecessary keywords in there . . sixteen . Write AWESOME Titles That Are Irresistible to Searchers ( and Get More Clicks ) . Sitting at position three on the search results and want to grab some extra clicks . . Then make your title a magnet for searchers that just begs to be clicked . . You might only have fifty - five characters to play with , but with a bit of thought you can squeeze a lot in there . . Make it compelling , grab attention , trigger emotions . . If you need some ideas for what works , then take a look at some of the viral sites on Facebook . Those guys rely on super high click - through rates and they split "Prueba" (spanish for 'test') like crazy . . For example , Upworthy write twenty - five titles for every post and then test out the best two or three before making a final decision . . You might not go that far , but you get the idea . . Here ’s another tip … . If all the page titles in your niche follow a certain format , then doing something different can make your titles stand out in the SER . postscript . And standing out can gain you some extra clicks . . And what ’s really cool is … if your click through rate goes up , then your ranking will probably improve too . . Recommended Reading : How To Improve Title Tag CTR By twenty % . seventeen . Running an E. . Commerce Site . Add ‘ Purchase intent’ Keywords to Ecommerce Titles and Make MORE Sales . If you ’re running an Ecommerce store , you want to catch searchers when they are at the ‘ buying’ stage . . For example , someone searching for ‘ purple dresses’ could be looking for : . reviews . pictures of purple dresses . information on what purple dresses are ( you never know . ) . But someone searching for ‘ buy purple dresses’ is much more likely to be ready to make a purchase . . So simply adding a word like ‘ buy’ to your titles can catch more of these hot prospects . . A format I like to use for Ecommerce sites is : . Buy product Name Online . The neat thing about this title is that it can be templated . Which saves you the hassle of having to write custom titles for thousands of products . . Recommended Reading : Ecommerce SEO Guide . eighteen . Increase CTR by Avoiding Meta Tag shortness . rubric tags have 512px to play with in desktop search results , after which they will truncate . . That looks pretty sucky … . Meta descriptions are similar … they generally truncate at around 923px . . Again , pretty sucky … . But aside from looking bad , truncation can have a massive impact on your CTR ’s … and not a positive one . . So , keep your title tags around 512px and meta descriptions around 923px ( maximum ) to minimise truncation in the search results . A good rule of thumb is keep your title tags < fifty - five characters and meta descriptions < one hundred and fifty - five . . nineteen . SELL Your Content in Your Meta Description . Your meta description is like your advert in the search results . . It ’s not always going to show up ( sometimes Google will pick out "Texto" (spanish for 'text') from your page that better matches the query ) . . But when it does , a well - written description can nab you some extra clicks . . Write a unique , compelling meta description for each page on your site , that communicates US . postscript / value , and entices click - throughs . . Recommended Reading : seven SEO Tactics for Writing Meta Descriptions That Rock the SER . postscript . BUT … . Do n’t call it a day after your first "Iteración" (spanish for 'iteration') … . Split test and experiment with different meta description formats to optimise CTR . . For example , if you ’re running an Ecommerce store you might try including the price of the product in your description . . Keep testing and optimising your click - throughs . . Recommended Reading : Meta keyword magic : Think Less about SEO & More about Click - Throughs . twenty . Give precedency to Your Content . Why do people visit your website . It ’s for the content , right . . So make sure that within a split second of hitting your page from search , visitors can find what they are looking for . . At a bare minimum , your title should be visible without the user having to scroll . . Recommended Reading : Page layout algorithm improvement . You should also minimise the use of anything that takes the focus away from your content , such as : . Too many ads “ above the fold ” : Let ’s be honest , ads are annoying right . Google does n’t take kindly to things that annoy their users . . Let ’s be honest , ads are annoying right . Google does n’t take kindly to things that annoy their users . Annoying pop - ups : Great for conversions . Sure . BUT too many of them can send a visitor straight for the back button . Make sure any pop - ups are easy to close and do n’t go crazy . Delayed and/or exit intent pop - ups are your best "Mais" (french for 'bet') . . Great for conversions . Sure . too many of them can send a visitor straight for the back button . Make sure any pop - ups are easy to close and do n’t go crazy . Delayed and/or exit intent pop - ups are your best bet . Interstitial Ads : Google has confirmed it may choose to penalize sites that display interstitial , full - screen ads ( below ) to users on mobile devices . So be careful with interstitials — particularly those that block "Utilisateurs" (french for 'users') from reading content as soon as they hit your page . . Recommended Reading : Surviving Google ’s New Policy Against Interstitial Ads . twenty - one . Make Sure Your internet_site Looks Great on ALL Devices : . Your website should be functional across a wide range of devices , operating systems , and screen sizes . . That means being mobile - optimized . . It should also be accessible to users with a disability . . With Google ’s mobile - first index reportedly coming soon , this is more important than ever . So make it a "Prioridad" (spanish for 'priority') . . twenty - two . Get More Traffic from Google Images by Optimizing the HECK Out of Your Images . . Google image search can drive BIG traffic to your site . . This is particularly true for those running Ecommerce businesses . . Why . Because many people start their research by browsing through Google images , rather than a regular Google search . . But there ’s a problem : . Google is n’t ( yet ) smart enough to figure out what ’s in your images . You have to tell them . . So add descriptive alt text ( think captions ) to all your images and benefit from extra traffic from Google image search . . You can also give Google an indication of what ’s in an image by using descriptive filenames . . Good : . Bad : . Simple , right . . . You should also make sure your images are compressed and optimised to download as quickly as possible . . Why . Because this is a ranking "Facteur" (french for 'factor') not only in Google Images but also , regular search . . To make this easy I recommend using a Word . Press plugin called Imagify . . The plugin will automatically compress your images as you upload them . . And you can also use their bulk optimization tool to compress existing images by as much as fifty % . . That ’s a HUGE saving . . twenty - three . Use Short , Descriptive UR . Ls For Your Content . If your CMS allows it , use short , descriptive UR . Ls for your "Contenu" (french for 'content') pages . . Here ’s why : . They look better ; There might be a slight SEO benefit to using your keywords in your URL ; Naked anchor links ( people linking to you with the universal_resource_locator ) will include your target keywords . . Here at Ahrefs we tend to go for 2–3 word UR . Ls separated by hyphens . . For example , the universal_resource_locator for this post is ‘ seo - tips’ . . Recommended Reading : SEO Friendly UR . Ls . twenty - four . Minimise Boilerplate Text to Keep Google coon_bear Happy . “ Boilerplate ” "Testo" (italian for 'text') = big blocks of repeating text that appear on many pages on your site . . This is n’t too much of an issue if you have plenty of other content on the page . . But boilerplate text can be a killer for Ecommerce sites in particular . . Why . Because product pages sometimes only have fifty unique words or so about the product . Then there are five hundred words about delivery terms and so forth , repeated verbatim on every page . . "Quelle" (french for 'What') does that say to Google . . It says “ there ’s only ten % unique content on all these pages … they probably offer little / no value ” . . And that means that Panda is going to CRUSH you . . Recommended Reading : Duplicate Content SEO Advice From Google . twenty - five . Targeting local SEO . Then Include Your computer_address in Your Site ’s Layout . Your contact details should be easy to find . That applies to every site . . But if you ’re a business targeting local search , then it ’s even more critical . In fact , I would recommend adding your physical address and contact details to the footer of every page . . That way you ’re both reinforcing your location to Google and sending solid trust signals . . Recommended Reading : ten Guidelines for Putting NAP Info on Your Site for Local SEO . twenty - six . Choose a Cool , Branded Domain Name Instead of Shoehorning in Keywords . There ’s very little ( if any ) SEO benefit to having your keyword in your domain name anymore . . We did find a slight correlation in our on - page SEO study . But we figured that ’s due to branded keywords skewing the figures a bit . . So go for a cool , branded domain rather than something ugly like . . Setting aside SEO value … it just looks better . . Recommended Reading : Goodbye Exact Match Domains , Hello Brandable Websites . twenty - seven . Improve Your Site ’s Load velocity by Implementing Google ’s Recommendations . Page load speed is a ranking factor . . All else being equal , a faster loading page will outrank a slower loading page . . When we studied page load speed as part of our on - page SEO study , the correlation between load speed and rankings was small , but there was a correlation nonetheless . . But how do you optimize your load speed . . Well , first , you need to test your sites current loading "Velocità" (italian for 'speed') — I recommend using Google Pagespeed Insights for this . . Pagespeed Insights will kick back a bunch of recommendations . Implement these changes where practical . . Recommended reading : Check out this excellent Page Speed test and resource from . twenty - eight . If You ’re Running Word . Press , Install a Caching Plugin . A good caching plugin will make a HUGE difference to your site ’s speed . . Without a caching plugin , Word . Press is pretty heavy on "Base De Données" (french for 'database') calls . This quickly slows down your site to a crawl when you ’re having a good traffic day . And that ’s just when you want things to be fast . . A caching plugin serves static HTML versions of your pages to visitors , which load in an instant and mean your server can deal with much higher volumes of traffic . . Plugin wise , I recommend using WP Rocket . . It ’s not free , but having used a few different caching plugins over the years , it ’s definitely the best one out there . . twenty - nine . Set Up Accelerated Mobile Pages ( AMP ) . Accelerated mobile pages are stripped down versions of web pages that load super fast on mobile . . It ’s highly likely that Google will give a ranking boost to AMP ready pages in the future , as they have already started marking accelerated pages in search . . You can see the AMP flag in the news results below . . If your site is running on Word . Press , you can use the free plugin to easily set up AMP . . thirty . Set Up Rich Snippets / Structured Data to Boost CTR . Organic "Buscar" (spanish for 'search') is more competitive than ever . So it ’s essential that you do everything you can to make your listings stand out and squeeze some extra clicks . . Rich snippets are descriptive HTML tags which help search engines to better understand the contents of a web page . . And the cool thing is they will show up in the search results for certain queries . . Which can help to boost CTR . . Recommended Reading : A Beginner ’s Guide to Rich Snippets . thirty - one . Find High Ranking Keywords With Below Average CTR … Then Boost Their Traffic . The search analytics report is perhaps the most useful report in Google Search Console . . As well as finding quick wins , you can also use the report to find keywords that have below average CTR for their ranking position . . Just order the report by position and look for keywords ranking in the top five spots with low click - through rate . . When you find them , try split testing different title and meta description variations to boost your click - throughs and bag some extra search traffic . . thirty - two . Update Your Content REGULARLY ( And Get a BIG Traffic Boost ) . Regularly update old / archive content to keep it fresh , relevant and “ rankworthy ” . . cheque out this case study to find out how simply updating old content can lead to a big boost in search traffic . . four . Link edifice . When it comes to SEO , links are a BIG deal … . In our study of SEO ranking factors , we found that link popularity continues to have the highest correlation with Google rankings . . So , if you want to rank in search … you ’re going to have to build links . . ( Again , GREAT content is n’t enough . ) . Here are a few Actionable link building tips to get you started … . Sidenote . Want to learn even more about link building . Then check out Want to learn even more about link building . Then check out our ‘ noob friendly’ guide to link building . thirty - three . Fix Your Broken Backlinks for an INSTANT SEO Win . Use the “ Best by links ” report in Ahrefs Site Explorer to find broken pages with a ton of links . . land_site Explorer > Enter domain > Pages > Best by links > filter for “ four hundred and four not found ” errors . Fix them in a flash by either reaching out to the linking site and asking them to update the link , or simply setting up a three hundred and one redirect . . Enjoy that sweet , freshly reclaimed link juice . . thirty - four . Steal Your Competitor ’s Broken Links . “ Stealing ” competitor links is a phrase that gets used quite a bit , but in this case it really is true . . Find broken links pointing to moved , or deleted content on your competitor ’s site ; Offer your own resource as an alternative . . You can find all broken links pointing to your competitor ’s site in seconds by running the “ Broken backlinks ” report in Ahrefs Site Explorer . . Site Explorer > Enter competitor ’s domain > Explore > Backlinks > Broken . thirty - five . Focus on Building Links That Drive ACTUAL Traffic ( Hint : This is the GOLDEN Rule of Link Building . ) . What ’s the best type of link you can get to your site . . Easy . A link that drives actual referral traffic . . ( After all , is n’t that what links are for . ) . Any link that brings in genuine referral traffic to your site is going to be good for your business and good for SEO . It ’s also going to be completely safe from any future Google updates . . But how do you identify link prospects that are likely to drive referral traffic . . In general , it ’s all about looking at the website / webpage and asking yourself , “ do I think this website / web page is getting traffic and would "Visiteurs" (french for 'visitors') be likely to click my link . ” . However , this can be easier said than done with some websites , so it ’s also useful to look at estimated traffic in Ahrefs Site Explorer . . Site Explorer > Enter URL / domain > Overview . Sidenote . Remember , we only show organic traffic ; a website / web page may have more traffic from other sources ( e. g. referral traffic , PPC , etc ) . We also tend to underestimate organic traffic , so this should only be used as a rough "Estimation" (french for 'estimate') . Remember , we only show organic traffic ; a website / web page may have more traffic from other sources ( e. g. referral traffic , , etc ) . We also tend to underestimate organic traffic , so this should only be used as a rough estimate . . Other metrics can be good indicators of the popularity of a page , too , such as : . Domain evaluation ( DR ) ; . ) ; universal_resource_locator Rating ( UR ) ; . Rating ( ) ; Ahrefs Rank ( AR ) ; . Recommended Reading : Ahrefs’ SEO Metrics Explained . It ’s also highly likely that Google factors in the chances of a link being clicked when deciding how much weight it should pass . In fact , they ’ve held a patent called “ Reasonable surfboarder ” since two thousand and ten ( filed in two thousand and four ) which details how they would do just that . . So , because contextual links from within content are the most likely to be clicked , it ’s fair to assume they would have the most value . . thirty - six . Do n’t Sweat “ nofollow”—Worry About Link Quality Instead . While dofollow links are still better for rankings , it ’s generally accepted that nofollow links do have some influence on SEO . . Either way , it ’s natural to have a mixture of both types of link in your backlink profile . . So do n’t get too hung up on whether a link is dofollow or nofollow . . If it ’s a high - quality link ( i. e. it ’s likely to bring referral traffic ) , then go ahead and grab it . . thirty - seven . Get Some Anchor Text Links ( They Still Influence Google Rankings ) … Just Do n’t Overdo It . . We recently conducted a HUGE "Studia" (italian for 'study') across 16,000 keywords and discovered that keyword use in anchor text continues to have a strong influence on search rankings . . But … . We also found that the “ sweet spot ” for exact match anchors was around two % , with partial match around thirty % . . That means only around one in three of your links should include the keyword you wish to rank for . . Anything above that might get you into trouble with Google Penguin , so make sure to diversify your anchor text . . Check out our guide to anchor text for more . . thirty - eight . Remove / Disavow ALL Harmful Links ( And Avoid Low - Quality Link Building Like The Plague in the Future . ) . If you ’re serious about your business , do n’t waste your time building spammy links . . They simply DON’T WORK . . Either way , it ’s still worth checking your link profile for any low quality , or suspicious links . These could be a sign of negative SEO . . And of course , you ’ll also want to keep track of the good links that are coming your way . . You can export your full link profile using Ahrefs Site Explorer . . Site Explorer > Enter domain > Backlink profile > Backlinks > exportation . Recommended Reading : Find Toxic Backlinks & Remove Google Penalties . Any links that look suspicious and/or low - quality should ideally be removed — this means reaching out to the webmaster and requesting removal . . Failing that , the next best option is to “ disavow ” the links with Google ’s disavow tool . . thirty - nine . Find / Monitor Your Competitor ’s Links ( Then Pinch ‘ em_quad For Your Site ) . If a site is linking to your competitor , then you ’ll want to grab a link from them too . . Use Ahrefs Site Explorer to export your competitor ’s backlinks and work your way through looking for opportunities . . Site Explorer > Enter competitor ’s domain > Backlink profile > Backlinks > exportation . If there are lots of links to work through , then check out this guide for some shortcuts and hacks . . You should also closely monitor competitors for new backlinks . . Ahrefs can send a daily , weekly , or monthly email alert with all new backlinks we discover pointing to a particular website . . Just set up an alert for your competitor ’s domain ( or a specific page ) and you ’ll soon be getting a list of hot link prospects straight to your "Boîte De Réception" (french for 'inbox') . . Alerts > Backlinks > Add alert > Set frequency > Daily / weekly / monthly . forty . Find Sites Linking to Multiple Competitors … and Make Sure They Link To You , Too . . If a site is linking to several of your competitors , but not linking to you , then that ’s a HOT link building opportunity . . Use Ahrefs Link Intersect Tool to find intersections sites linking to multiple competitors and let them know they should be linking to you too . . Tools > Link Intersect > Enter up to ten "Concurrent" (french for 'competitor') domains > Show link opportunities . forty - one . Find Your Competitor ’s Recurring Backlinks ( and undercover_agent On Their Promotion ) . Finding your competitor ’s recurring backlink sources ( i. e. sites linking to them multiple times ) is a cool way to find quality link building opportunities . . Plus , you ’ll also gain an insight into their promotion strategy . . bank_check out this guide to learn how to do it . . forty - two . Find Your Competitor ’s Most Linked - To Content , Make Something Better , Then Steal Their golf_links . . Find out which content is pulling in the most links to your competitor ’s site by running the ‘ Best by links’ report in Ahrefs Site Explorer . . Site Explorer > Enter domain > Explore > Pages > Best by links . RD shows the number of referring domains for each page . . Create something even better and reach out to all the linking sites to steal the links . . forty - three . Create AWESOME “ Linkbait ” for a Flood of Traffic AND Links . ‘ Linkbait’ is content that ’s specifically formulated to attract links . It ’s something so cool , valuable and unique that ( given the opportunity ) any industry blogger / influencer would be hard - pressed not to link to it . These links then help to improve the site ’s rankings in search engines . Joshua Hardwick Ahrefs . Recommended Reading : Deconstructing Linkbait : How to Create Content That Attracts Backlinks . It can be any type of content but it tends to be one of the following : . Infographic/”guestographic ” ( tutorial ) ; . ) ; information - driven map ( tutorial ) ; . ) ; BEAUTIFUL data visualization ( example ) ; . data visualization ( ) ; Industry - specific curated resource page ( tutorial ) . ) Cool free Interactive tool / content ( example ) ; . Here ’s an example of a piece that picked up nine hundred + links from two hundred and sixty + R. darmstadtium : . Pretty simple , right . . . People love to share articles on subjects they are passionate about . . If you can create something cool ( and ideally visual ) that ties in with the passions of your audience , your content will spread like wildfire . . You can also tap into ‘ pop culture’ ( e. g. a band , a television show , a film etc ) to help your content spread — this will almost always result in a ready - made audience that you can target for promotion . . Read more about how to do it here . . If that fails , you can always piggyback on the success of others to grab some viral traffic ( and links ) for your own site . . A couple of years ago , fellow Ahrefs’ writer David Mc . Sweeney did exactly this — he tapped into the success of a Coke viral that was doing the rounds to pick up over 100,000 visits to one of his websites + links from the press . . Read the full story here . . forty - four . Boost Your Success with Email Outreach by Reacting Lightning Fast to Link Opportunities . There ’s a simple way you can boost your success rate with outreach — timing . . When an article is fairly new , a blogger is much more likely to add your link . . To find fresh content for your keyword , just set up an alert for the phrase in Ahrefs . . Alerts > Mentions > Add alert > Enter query > Set frequency > Add . We ’ll send you an alert whenever we find new posts mentioning the keyword . . Your job is to reach out quickly and grab a sweet backlink . . For most outreach prospects , you ’ll want to keep your emails personal and friendly . . But there ’s also a time to be a bit more formal . . For example , if you ’re reaching out to a University lecturer for a link on a resource page , you might want to start with : . “ Good Evening Mr surname ” . rather than : . “ Hey first name . ” . . So set the "Ton" (french for 'tone') of your email according to your prospect . . Also , when dealing with bloggers , you can often increase your link success rate by tweeting one of their articles before you reach out to ask for a link ( remember to @ mention them so they see your tweet . ) . That way , when you email them , you can mention that you already shared their post . . Before hitting them with that link request . . Do someone a favor and they are much more likely to help you out in "Regreso" (spanish for 'return') . It ’s human nature . . forty - five . Use Buzzstream to Send Emails at Scale ( and Keep Track of Everything ) . Smaller outreach campaigns can be undertaken in your regular email client . . But when you have a large prospect list or are working in a team , then it makes sense to use a tool to speed up the process . . You ’ll also want to keep track of all contacts / correspondence . . Buzzstream is by far the best tool in the industry for managing , and keeping track of , scaled outreach campaigns — it ’s essentially an outreach client and CRM in one tool . . Plus , it will find contact information ( including emails ) for your prospects automatically , which saves a bunch of time . . Not a fan of Buzzstream . We would also recommend : . Pitchbox ; . ; Yesware ( this tracks emails within Gmail itself ) . No matter which tool you opt for , always look out for "Prospettive" (italian for 'prospects') who opened your email multiple times but did n’t respond . They are prime candidates for a follow - up — just wait a few days before doing so . . Also … do not send more than one follow - up . . There ’s a thin line between marketing and spam . And that ’s a line you definitely do n’t want to cross . . forty - six . Repurpose and Syndicate Your Best Content ( to Squeeze Out Extra Value ) . Get more out of your best "Contenido" (spanish for 'content') by turning it into an infographic , a Slide . Share presentation , or a video and sharing it on relevant sites . . Recommended Reading : The Ultimate Guide To Repurposing Content . You can also widen the audience of your coolest content by syndicating it on high authority sites like : . Medium ; . Linkedin Pulse ; . Social Media Today . And do n’t worry about duplicate content . As long as you link back to your original article as the source , it ’s all "Sugo" (italian for 'gravy') � . Recommended Reading : Syndicated Content : When , Why & How . Oh , and for sucky old posts that bring in ZERO search traffic , why not delete them from your site and re - post on Medium , Linkedin , etc with a link back to your site . . forty - seven . Grab links from Wikipedia … and Get Them To Stick . . Anyone can add a link to Wikipedia . But the trick is getting that link to stick . . So how do you do it . . The "Répondre" (french for 'answer') is simple : . Only add your link if your content is : . bang on topic super awesome adds to what ’s already there . nexus out to something average and the link will disappear as soon as a mod takes a look at it . . nexus to something genuinely useful and nine times out of ten that link will stay up for good . . Recommend Reading : Wikipedia Link Building Hack — Get As Many Backlinks As You Want . forty - eight . Answer Questions on Quora / Forums to Build Traffic - Driving Links . Links from question and answer sites like Quora may not provide the most SEO value in the world , but they can definitely drive traffic . . And traffic ( and sales ) is what we ’re after , is n’t it . . So get answering . . Recommended Reading : The Marketer ’s Guide To Quora . Same goes for niche - specific forums — participate , answer questions , and you ’ll be able to share the occasional link that will bring traffic back to your site . . And the cool "Chose" (french for 'thing') is , when people click through , they ’re likely to already have built up a level of trust . . Which means they will be much more receptive to your offer . . forty - nine . Turn Your trade_name Mentions Into Links . If someone mentions your brand but does n’t include a link back to your site , that ’s a prime link building opportunity . . They ’ve already engaged with your business , so just reach out and ask if they would add a link too . . It ’s super easy to track mentions of your brand . . Just set up an alert for your brand name and you ’ll get notified whenever it is mentioned anywhere on the web . . Alerts > Mentions > Add alert > enter your brand name in the search query box > set frequency > Add . fifty . DON ’T Shy Away From Writing for New Blogs … Some of Them Will Grow Over Time . . When it comes to guest posting , many people advocate only writing for super high - authority , industry - leading websites . . I disagree . . Why . Because everyone under the sun is pitching these websites . . It ’s , therefore , often much easier to land a guest post on young , new websites instead . . Remember , just because a website is new and receives only a trickle of traffic right now does n’t mean this will always be the case — many of them will grow over time . . Here are a few more "Punteros" (spanish for 'pointers') to keep in mind when guest posting : . Relevancy is key — if there ’s no audience overlap between their site and yours , do n’t bother writing for them ; . Make sure all your guest contributions are top quality ( yes , even when publishing on new websites . ) ; . Be careful not to include too many exact match anchor text links in the body of posts ; . Include branded , or naked universal_resource_locator links in your bio ( DO NOT use anchored links . ) . . Here ’s "Todo" (spanish for 'everything') you need to know about guest blogging . . fifty - one . Get Credited for Use of Your Copyrighted Material ( Yes , That Means a Link . ) . If someone uses one of your images without your permission , then you could ask them to take it down . . But it ’s much better ( for both parties ) to ask them to drop you a link instead . . fifty - two . Give Your Best Content an EASY Boost by Adding Internal Links . Want to give your best content a quick boost . . Then add a few internal links to it from pages on your site with high UR ( universal_resource_locator evaluation ) . . You can also find pages that may benefit most from a couple internal links using the Search Analytics report within Google Search Console . . Here ’s how : . Use the search analytics report , ordered by impressions , to look for keywords with a high number of impressions and average search position eleven + . . hunt Traffic > Search Analytics > Check Impressions + Position > Order By feeling . Adding some internal links to these pages can be enough to move the keyword into the top ten and instantly boost traffic . . five . Technical SEO . GREAT content . Check . . Flawless on - page optimization . Check . . TO . Ns of EPIC backlinks . Check . Nice work . � . BUT we ’re not done yet … it ’s time to get technical . . In layman ’s "Condizioni" (italian for 'terms') , “ technical SEO ” is all about making sure your site is setup for success . And that there are no BIG , glaring errors that will hinder the performance of your content . . It ’s MASSIVELY important . That is unless you want all of the work you ’ve done so far to be completely redundant . . Here are our tips to keep things running smoothly … . fifty - three . Create a Content Hierarchy to Funnel Link Juice Round Your Site . Allow Page . Rank to flow effectively around your "Sitio" (spanish for 'site') by carefully considering its hierarchy / structure . . Ideally , you want every page on your site to be just a few clicks from the home page . . And for important pages , you might want to have them accessible from various entry points — giving them some extra ‘ link juice’ . Recommended Reading : How to Create a Site Structure That Will Enhance SEO . fifty - four . Use www . OR non - www ( NOT Both ) . This is something that surprisingly I still find a lot of sites doing wrong . . While it ’s a bit smarter than it used to be , Google still might consider . http:///url . http:///url . as two separate ( and duplicated ) pages . . So pick either www or non - www and three hundred and one redirect the one you ’re not using . . You could also set up canonical UR . Ls . But to be safe , I ’d use a three hundred and one redirect . . It ’s also worth setting up the preferred "Dominio" (italian for 'domain') in Google Search Console . You can do in a couple of clicks after verifying both versions . . Recommended Reading : WWW vs non - WWW – Which is Better For Word . imperativeness SEO . . fifty - five . Set Canonical UR . Ls to ZAP Duplicate or Similar Content . Add the canonical link element to set preferred URL for pages with similar content . . < link rel=“canonical ” href=“http:///the - defacto - version - of - the - page/ ” > . For "Exemple" (french for 'example') , e. Commerce systems which allow filtering of categories by various attributes may automatically create multiple UR . Ls with very similar content . . Recommended Reading : rel = canonical : the ultimate guide . fifty - six . Block Spiders from Sensitive Content with . Exclude Googlebot and other crawlers from sensitive parts of your site ( such as admin ) by blocking them in . . Recommended Reading : : The ultimate guide . fifty - seven . Use Permanent ( three hundred and one ) "Redirige" (spanish for 'Redirects') for Moved , or Deleted Pages . Always use three hundred and one redirects to point old pages to new UR . Ls . . It used to be the case that a three hundred and one redirect would lose a bit of ‘ link juice’ , but Google recently confirmed that 301s now pass full link value . . At Ahrefs , we use a free Word . Press Plugin called “ Redirection ” to manage our three hundred and one redirects . . SIDENOTE . Google also said that they will now pass link value through three hundred and two ( temporary redirects ) . But we would still recommend using three hundred and one redirects when a page has permanently moved . . fifty - eight . Use a Content Delivery Network ( CDN ) to Serve Your Content . Most websites are hosted on a server located somewhere in the world ( e. g. US ) . . BUT , what happens when someone visits your website from , say , the UK . . That data has to travel halfway around the globe . . effect : slower page loading times ( hint : this is bad for SEO ) . . CDN ’s solve this problem by creating cached copies of your website on multiple servers around the globe . . That way , when a visitor requests the page , it gets loaded from a server located close to the user ’s physical location ( which is quicker ) . . Not only does this speed up your site , it also saves on bandwidth costs . . Cloud . Flare is one of the easiest "Cadmio" (spanish for 'cadmium') . Ns to set up . Here ’s how to do it . . fifty - nine . Install an SSL Certificate On Your Site . Moving your entire website to SSL should be considered . Google gives a small ranking boost to sites accessible over HTTPS , and it ’s likely that in the future this will increase as a ranking factor . . At a minimum , any pages which capture user information should be safely encrypted . . You can use Let ’s Encrypt to grab a free SSL certificate for your site . . sixty . Identify Potential Indexing Issues by Running a ‘ site:’ Search . You can get an indication on how many pages Google has indexed for your site by running the following search : . site : . If the number of pages is a lot higher than you expect , that ’s a sign that you ’ve got indexing issues that need to be fixed . . sixty - one . Get Advice From Google on Things You Should Fix on Your land_site . Did you know that Google will actually tell you about problems on your website . . And give you feedback on things you should fix / improve . . Just sign up for Google Search Console ( FREE ) . . Here are a few cool Actionable things you can learn within Search Console : . Use the crawl errors report to find any errors Google came across when crawling your site . . Crawl > Crawl Errors . If you see any four hundred and four ( not found ) errors , then you ’ll probably want to set up three hundred and one redirects for those pages . . Server errors might be a sign that your site is suffering from down time , so that ’s definitely something you ’ll want to look into . . Needless to say , fix what you can . . BUT , that ’s not the only fixes Google will tell you about … . Run the HTML Improvements report to get quick recommendations on improvements you can make to your site ’s SEO . . Search Appearance > HTML Improvements . If Google is telling you to fix something … then you should probably fix it . . sixty - two . Submit a Sitemap To Help Google Crawl Your land_site . You may want to add a sitemap , or sitemaps to ensure all pages on your site can be found , and to set crawl priority . . Crawl > Sitemaps . This is n’t such a big deal if you have good site architecture , but it ’s one to tick off the list . . The more help you can give Google the better . . It ’s also worth forcing Google to recrawl a page whenever it ’s updated ( rather than just waiting for Google to recrawl it ) . . This only takes a few click and the page will be re - cached almost instantly . . Crawl > Fetch As Google > Fetch > Submit To Index > Crawl only this universal_resource_locator > Go . six . Miscellaneous Tips . Not everything in SEO fits nicely into neat little boxes ( ahem , categories ) . . BUT that does n’t mean those things are n’t important . . So , here are a few miscellaneous SEO tips that you should n’t ignore … . sixty - three . Remove / Minimise / Deindex Thin Content . Google ’s Panda algorithm will penalize websites with too much thin / duplicate content . . Solution . Either remove , ‘ beef up’ or de - index . . You can deindex thin / worthless pages from Google ’s index by adding the robots meta tag with “ content ” set to “ noindex , follow ” . . < meta name=“robots ” content=“noindex , follow ” > . Examples of "Páginas" (spanish for 'pages') you may want to exclude include tag and author archives in WordPress . However , use this tag with caution . . Recommended Reading : What is thin content and why does it matter . . sixty - four . Check Your land_site For Hacks / Inserted links . If your website gets hacked , your traffic will drop like a stone … . And Google may even remove you from the SERPs altogether ( goodbye organic traffic . ) . So , it ’s important to make sure your website has not been hacked and that there are no suspicious outgoing links . . Sucuri ’s free site check allows you to quickly scan your site for hacks / security issues and find out if you are on any blacklists ( i. e. McAfee SiteAdvisor ) . . If you do have any issues , Sucuri also offers a paid clean up service . . Recommended Reading : How to Protect Your internet_site from Being Hacked . sixty - five . Look Out For Sudden pearl in Search Traffic . A sudden drop in your search traffic will normally be the first sign that you might have picked up a penalty . . But before you panic , make sure there ’s nothing up with your site that might have caused the drop . . For example : . was your site down for a period . . is your analytics tracking code installed properly . . have you blocked search spiders by mistake ( I ’ve seen this a few times in the past . ) . If everything looks ok , then you ’ve probably got some sort of penalty � . BUT … . Even if you do n’t have a penalty ( yet ) , that does n’t mean you ’re in the clear . . Drops in traffic that align with Google updates are an early indication of algorithmic penalties . . You can use the free Panguin tool , by Baracuda Digital , to superimpose updates over your search traffic . . If you spot a correlation , it MAY be a sign of an existing / upcoming "Pena" (spanish for 'penalty') , so seek help . . sixty - six . Look Out For Manual Penalty Notifications . Even worse than a drop in traffic is a manual penalty . . A manual penalty means that someone from Google has actually reviewed your site ( or link profile ) and found something suspicious . . That could be : . Overly aggressive , or manipulative link building ; . Low - quality content ; . Suspicious outbound links ; . Unmoderated user generated content ; . Manipulative "Utilisation" (french for 'use') of schema markup . Manual webspam penalties will generally be notified by email and a message in Google Search Console . . Recovery from manual penalties is far from straightforward , so you should be very careful when removing links , de - indexing pages etc . If in doubt consider employing the services of an experienced SEO consultant . . sixty - seven . Unlock “ not provided ” Keywords by Linking Google Analytics and Google Search Console … Kind Of . . Google Analytics is the "Industria" (spanish for 'industry') standard when it comes to traffic stats . . BUT , while it still tells you a lot , it no longer tells you which keywords are driving your search traffic . . Well , it does … but it ’s pretty poor . . This is because Google groups most keywords under “ ( not provided ) ” , like this : . This clearly sucks . It gives little / no Actionable information whatsoever . . Fortunately , by connecting Search Console with Analytics you can pull in the keyword data from Search Console ’s “ Search Queries ” report . . It ’s not perfect , but it ’s definitely an improvement . . Here ’s the process . . sixty - eight . Filter Out Annoying Referral Spam . Referral spam occurs when spammers trick Google Analytics into reporting referrals that never actually happened . . It ’s annoying . And it skews your Google Analytics data . . Here ’s what it usually looks like in Google Analytics : . These ‘ ghost referrals’ leave you with inaccurate reports . . Fortunately , it ’s pretty straightforward to filter them out and clean up your stats . . Here ’s how to do it . . sixty - nine . Track Outbound Links with Event Tracking . The more knowledge you have about how users are interacting with your site the better , so it ’s worth setting up event tracking for outbound links . . If you ’re sending someone a lot of referral traffic , then they ’ve probably noticed that already . So , they should be pretty receptive to outreach . . seventy . Make it Ridiculously Easy ( AND Appealing ) To Share Your Content . Social media does n’t have a direct influence on rankings . . BUT , it does help to spread your content and get it in front of potential linking eyeballs . . Social traffic may also have an indirect impact on factors that do influence rankings , such as : . Traffic / buzz ; . trade_name searches ; . Typed in URL searches ; . searches ; Etc . . So , it makes sense to make it as easy ( and appealing ) as possible to share your "Contenu" (french for 'content') . . Here ’s how : . Share your posts on social media : ALWAYS maintain an active social media presence and share your content . More people seeing your content = more people sharing it ; Display social button ( and counts ) in prominent positions : If people ca n’t see your social sharing buttons , they ai n’t going to click them . Make sure they ’re instantly obvious to visitors . Also , displaying current social share counts acts as social proof and can lead to further shares ; Use Open Graph metadata : This makes your links look prettier on Facebook / Twitter / etc . Pretty links will get more clicks and more shares . If you have Yoast installed , then the plugin will handle that for you . Otherwise , here ’s how to do it . Create custom featured images for ALL your posts : Use bright , colorful images that catch people ’s eye as they scroll down their timeline . This will help you get more clicks from social . . Recommended Reading : "Qué" (spanish for 'What') Is The Best Placement For Successful Social Media Buttons . . Sidenote . While you ’ll want to have a presence on all the major social networks , it makes sense to devote most of your time to the one that drives most traffic in your niche . For example in marketing that might be Twitter , while for a food blog Pinterest might be the biggy . While you ’ll want to have a presence on all the major social networks , it makes sense to devote most of your time to the "Un" (french for 'one') that drives most traffic in your niche . For example in marketing that might be Twitter , while for a food blog Pinterest might be the biggy . . Final Tips + Further Reading . OK . Let ’s wrap this up . . Here are a few final tips to keep you ahead of the SEO curve going forward … . seventy - one . Learn as Much as You Can . Knowledge is power . . There are many great SEO blogs offering free advice , so learn as much as you can . . Subscribing to Ahrefs blog below would be a good start � . And once you ’ve done that , check out our guide to learning SEO in two thousand and seventeen . . seventy - two . Pay Attention to Updates ( And Industry Case Studies ) . Things change in SEO , so keep up to date with those changes . . Industry studies can help with this , too . . Recommended reading : Check out our recent "Studia" (italian for 'study') of two million featured snippets . . seventy - three . Be Patient . Effective SEO takes hard work and time , but the effort and wait are worth it . . Studies have shown that SEO continues to provide the best ROI of any inbound marketing channel . . Recommended reading : Check out our recent study where we examined how long it takes to rank in Google . . seventy - four . Avoid Shady Tactics . If something seems too good to be true then it probably is . ( "Référer" (french for 'refer') to the last tip ) . Recommended reading : Check out our case study on buying backlinks ( hint : they ’re more expensive than you might have thought . ) . seventy - five . Do n’t Spam and Be Cool . . And that ’s that . . Got any cool SEO tips you would like us to add to the list . Leave us a comment and we ’ll look at adding them to the list .
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