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What is an Infographic? Examples, Templates, Design Tips

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Similarly, this infographic from Podia on the “State of the Side Hustle” uses numbers and stylization to make its most important points prominent with sparse supporting text. Most infographics, like the one below, use tactic this to break up the design into multiple sections, making the graphic easier to scan. The bright yellow circles contrast with the blue background to make the icons (the most important visual aspect of the graphic) stand out.

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These are handy to have as visual references for topics that are new and unfamiliar. TalentLyft’s infographic on recruitment metrics is a great example – a short and sweet summary on the six key recruitment metrics hiring managers should understand and track. They tend to contain much less text than informational infographics and have less of a narrative flow. Instead, they make a statement with big numbers and standalone facts, like this infographic from Mobile Future. Similarly, this infographic from Podia on the “State of the Side Hustle” uses numbers and stylization to make its most important points prominent with sparse supporting text. Choosing the right type of template for your content is one of the keys to a successful infographic. Use lines, borders, and shapes to group related information Even something as simple as the position and grouping of elements on a page can influence the way our readers understand our graphics. If we use basic design elements like borders, lines, circles, and squares to visually organize our content, our readers will find it easier to interpret that content. For example, we can enclose related elements within an outline or a shape. Most infographics, like the one below, use tactic this to break up the design into multiple sections, making the graphic easier to scan. Alternatively, when the structure of the information is the main focus of the infographic (like in an organizational chart or a flow chart) it can be helpful to explicitly connect related elements with lines. Like in this marketing flow chart infographic:Use one contrasting color to guide your readers’ attentionJust like lines and borders, colors can be used to indicate information groupings, as seen in the business strategy infographic example below:But more importantly, we can use color to draw attention to particular pieces of information and push supporting information into the background. Pick one color that contrasts with all of the other colors in the graphic, and use it to make the most important information stand out. Take the infographic below, for example. The bright yellow circles contrast with the blue background to make the icons (the most important visual aspect of the graphic) stand out. This strategy also happens to be highly trendy–pops of color are one of the biggest graphic design trends of 2020. create a text hierarchy with three different font styles Fonts are one of the first things people notice when they first look at an infographic. If chosen poorly, fonts can ruin an otherwise great infographic. Our roundup of popular font types will steer you on the right path. The key to using fonts correctly in infographics is to create a clear text hierarchy with three different font styles–one for the main heading, one for the section headings, and one for the body text. The main header font should be the biggest and can be the most stylized. Think of it as the way to set the mood of your infographic. The font for the section headers should be a bit smaller and less stylized, but it should still stand out on the page. Finally, the font for the body text should be smallest, and not stylized at all. It needs to be as easy to read as possible. Not sure what a readable font looks like? Here’s a quick reference guide to fonts that are great for body text:
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What is an Infographic? Examples, Templates, Design Tips
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