How to Optimize Your Web Design Process (9 essential tricks) - BeeWits
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- Define the problem your website will solve – the web design project you’ve taken on board is probably not being done for the heck of it.
- Absolutely clear pricing information – this is another part which a lot of proposals end up losing the business.
- If you can make clear conversion improvements, and estimate the revenue boost based on these optimizations, and actually work them into the pricing, you’re setting yourself up for a win.
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Web Design which impacts the bottom line That’s why, the web design proposal should focus on this core idea, rather than the actual website “look-and-feel”. Of course, the look and feel, the design, the functionality, and features are going to be a determining factor on whether you close the sale or not. If you eventually present a web design proposal for a website which looks like shit, you’re hardly likely to close any business. Yet, if you really want to impress your potential client – you need to keep in mind that the website is meant as a tool to drive business. This should be the central theme around your web design proposal. Beautify your web design proposal – Just like your web design process involves creating a beautifully designed website, so should your web design proposal be beautifully designed. Because really, if you want to sHowman your design skill, what better way than designing a beautiful your web design proposal? Research the client and tailor the tone of voice – this is also going to help pave the way for when you actually win the project. A critical requirement of your success is your extensive knowledge of the client. so if you’re not fully familiar with the client, you should fully acquaint yourself with the client and their tone of voice – and use that knowledge in your proposal. This will have to be done anyway as part of your web design process, so might as well do it now – and do it right. Define the problem your website will solve – the web design project you’ve taken on board is probably not being done for the heck of it. there is a problem which needs to be clearly articulated and addressed. If you sHow the client that you fully understand the problem and can propose feasible ways of solving it, you’re half way there. SHow the client How the new website will solve their current problem – understanding and articulating the problem is great for your proposal, but proposing ways which can solve the problem, which the client can understand and relate to, is the key to winning the proposal. You need to speak the language of the client, no technical jargon, you need to speak to the client in terms they understand. Make sure you’re fully focused on mobile – the importance of mobile-first web design cannot be understated. In the age of ubiquitous smartphones, consumer-oriented sites are going to be getting more mobile traffic and anything else. Your website should not just be responsive, it needs to be centered around mobile – with functions and features designed primarily around mobile. responsive / mobile-first design is critical Give a clear timeline of deliverables – an assertive, and ideally, aggressive implementation timeline will stimulate both your and the client to get the web design process implemented quickly and efficiently. If you can come up with a timeline which you are able to deliver on and promise the delivery to the client, in line with their own requirements, you’re going to reduce any potential barriers. Absolutely clear pricing information – this is another part which a lot of proposals end up losing the business. Rather than the actual price of services, it’s How they describe the price of services which is the problem. You need to break the pricing down to terms which the client once again is able to understand. Breaking the proposal down into various parts makes the pricing more digestible and understandable. If you can also calculate the ROI of the website design, you can make a much better case for the web design. So if you price the proposal as 10% of revenue for the first year, that’s much easier to digest and to sell. If you can make clear conversion improvements, and estimate the revenue boost based on these optimizations, and actually work them into the pricing, you’re setting yourself up for a win. two Identify the exact goal(s) – set a SMART target So once you’ve submitted your web design proposal, maybe had a few meetings with the client, and finally actually got contracted, it’s time to set the ball rolling. (N.B. – 2 things which you always should get done as soon as you get an approval: 1)
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