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What is digital transformation? The Enterprisers Project

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2 minutes, 49 seconds

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digital transformation

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business strategy

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Even organizations that are well down the digital transformation path face tough ongoing hurdles, like budgeting, talent struggles, and culture change. For instance, author Greg Verdino focuses on what businesses that undergo digital transformation may expect to achieve. “You could have all those things – the customer view, the products and services, data, and really cool technologies – but if leadership and culture aren’t at the heart, it fails.

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    Do we need to design new jobs to help us create a framework for digital transformation, or hire a consulting service? What parts of our business strategy need to change? Is it really worth it? This article aims to answer some of the common questions around digital transformation and provide clarity, specifically to CIOs and IT leaders, including lessons learned from your peers and digital transformation experts. Because technology plays a critical role in an organization's' ability to evolve with the market and continually increase value to customers, CIOs play a key role in digital transformation [Click to Tweet]. Even organizations that are well down the digital transformation path face tough ongoing hurdles, like budgeting, talent struggles, and culture change. Let's dig in for advice for organizations at various places on that road to change. Because digital transformation will look different for every company, it can be hard to pinpoint a definition that applies to all. However, in general terms, we define digital transformation as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers. Beyond that, it's a cultural change that requires organizations to continually challenge the status quo, experiment often, and get comfortable with failure. This sometimes means walking away from long-standing business processes that companies were built upon in favor of relatively new practices that are still being defined. [Click to Tweet] With a plethora of articles and various definitions of digital transformation, it's easy to see why there is some confusion around the topic. For instance, author Greg Verdino focuses on what businesses that undergo digital transformation may expect to achieve. He says, “Digital transformation closes the gap between what digital customers already expect and what analog businesses actually deliver.” A definition from The quick Elephant emphasizes all the ways businesses may need to adjust their existing practices: “[Digital transformation] involves a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitisation of assets and an increased use of technology to improve the experience of your organisation’s employees, customers, suppliers, partners and stakeholders.” And the Wikipedia definition, while vague, touches on how the effects of digital transformation extends beyond businesses to society as a whole. “Digital transformation is the changes associated with the application of digital technology in all aspects of human society,” it states. Leaders, think about what digital transformation will mean – in practice - to your company and how you will articulate it. “Digital is a loaded word that means many things to many people,” says Jim Swanson, elder Vice President/CIO and Head of Digital Transformation at Bayer Crop Science (and previously CIO, Monsanto.) When you discuss digital transformation, unpack what it means, he advises. “In the center of it all is leadership and culture,” Swanson says. “You could have all those things – the customer view, the products and services, data, and really cool technologies – but if leadership and culture aren’t at the heart, it fails. savvy what digital means to your company – whether you’re a financial, agricultural, pharmaceutical, or retail institution – is essential.” Melissa Swift, who leads Korn Ferry’s Digital Advisory for North America and Global Accounts, agrees with Swanson's take that that the word "digital" has a problem because it means a lot of things to a lot of people.
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    What is digital transformation? The Enterprisers Project
    Source: https://upload.wikimedia.org/wikipedia/commons/thumb/4/4f/Environment-Strategy-Structure-Operations_%28ESSO%29_Business_Model_as_designed_by_Dr_Michael_Lim_2010.pdf/page1-1024px-Environment-Strategy-Structure-Operations_%28ESSO%29_Business_Model_as_designed_by_Dr_Michael_Lim_2010.pdf.jpg

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