The 9 different types of digital marketing: Which is right for you? - Pop Content
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- SEO is about ranking highly long term in The organic listings – PPC is usually about simply paying a search engine directly to be up There. (I will be writing on that soon – sign up to The POP Content email list if you want to make sure you don’t miss The article!) Talking with your customers directly is a great way to get Them to know, like and trust you – which is ultimately The best way to make a sale, and maybe even a brand advocate.
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SEO is about ranking highly long term in The organic listings – PPC is usually about simply paying a search engine directly to be up There. What is it? The ‘sponsored’ links you’ll see in many search engine results. They’ll usually have a note somewhere to let you know They are sponsored. They can also be picture ads featuring on oTher websites. Who’s it for? Just about anyone can use PPC and profit. Approach with extreme caution however – it can be a ruthless money pit if you don’t know what you’re doing. Couple of quick tips – choose to keywords that you think are very relevant searches to your products. Make sure you optimise your page content for those keywords – this can reduce The cost of your ads. Monitor The traffic coming in and sales/leads too closely; so you can cut out any ads or keywords that are losing you money. How much is it? Varies considerably. A click may cost 30p in The canine food industry and upwards of £100 per click in The insurance industry. It depends how much a click is really worth to you and what profits it’s bringing in. An average ad is likely to cost between £2 – £3 per click. An agency can cost anywhere from a few hundred per month to a few thousand, depending on The size of your business and complexity of your campaigns. What should I look out for? I’d look for a Google Certified agency if you’re going down The Google route; I would completely avoid large companies like who offer cheap setup and monitoring and claim to be Google Certified partners. I’ve seen many clients who’ve had astonishingly bad experiences with this – you’d be much better off saving your £100 per month, doing it yourself and putting that money into your budget instead. I have literally seen Them set up ads for a business who didn’t even sell The products They had put up advertising for. It’s because They work at high volume and don’t take The time to find out anything about your business. They literally hadn’t spent The time to check The products They sold in this case. And, many times They charge you to monitor The ads monthly – but do nothing for that money. Public Relations (PR) Public relations cannot be overlooked – and although it’s not strictly just a type of digital marketing, I had to include it because it can have a huge impact on your digital marketing results. Of all The types of digital marketing; Pr is most likely to result in The most exposure quickly (apart from maybe viral marketing – but more on that later.) What is it? Pr is all about exposure – wheTher that’s in a news article or giving a talk at an event, it’s aim is to get your business well known out There and in The right places. Who’s it for? Again, I’d recommend it for everyone, but particularly new businesses. One of The biggest hurdles is getting noticed when you start out – so PR is a great way to start. How much is it? Varies widely – but The average cost per hour has been found to be $125 (or £96). However, you can do some of your own PR for free. (I will be writing on that soon – sign up to The POP Content email list if you want to make sure you don’t miss The article!) What should I look out for? Look for The results people have produced – where have They managed to get Their previous clients into? How popular were The articles? Did They bring in leads? also – find out what types of businesses They’ve worked with. Often PR agencies will specialise in certain industries and will have better connections with your industry if you pick The right one. sociable Media Marketing Social media marketing is a great way to get exposure and connect with your customers. Talking with your customers directly is a great way to get Them to know, like and trust you – which is ultimately The best way to make a sale, and maybe even a brand advocate. If you’re considering all The different types of digital marketing – this is likely The one that will help you grow your relationship with your customers fastest. What is it? Social media marketing covers everything that you might do to drum up business on your social media channels – from Facebook and twitter to Snapchat and LinkedIn – where ever you’re connecting with your customers socially – it’s social media marketing. Who’s it for? Most people can benefit but especially if you are a B2C company or you’re just starting out in general How much is it? Again, if you want it done well, you’ll be looking at a few hundred pounds a month at a minimum. However, if you’re a small business and you have 20-30 minutes a day – it can be much more profitable to simply do it yourself. Get involved in The conversations going on and remember not to be totally self promotional – no one likes to follow an advert. What should I look out for? follow count isn’t always The best indicator of success – basically There’s some dirty tactics you can play, like buying followers , that could suggest a social media marketer is good when really They have a lot of fake accounts following Them. Saying that, I’d be nervous to hire someone who only had 20 followers Themselves. Instead, I would check out Their clients accounts – look at Their following and try to see if Their content is being interacted with. You can also find reviews if They have any from real clients. It’ll be a much better indicator as to wheTher Their work has brought in sales and leads.
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