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Search Engine Optimization For Dummi

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SBC SMART Pages Ask.com doesn’t provide a way to submit data directly to local search, but keep checking. Local Listings Figure 4-1: This looks like text, but it’s actually images that slow the page load and provide search engines nothing to read . Yellow Pages MSN doesn’t currently provide a way to submit data directly to local search, but keep checking.

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    Drupal Search Engine Optimization Drupal Search Engine Optimization Search Engine Optimization Bible Search Engine Optimization Bible Search Engine Optimization Secrets Search Engine Optimization Secrets Search Engine Optimization - An Hour A Day Search Engine Optimization: An Hour a Day Search Engine Optimization: An Hour a Day Search Engine Optimization: An Hour a Day Search engine optimization: an hour a day WordPress three Search Engine Optimization WordPress three Search Engine Optimization WordPress three Search Engine Optimization Search Engine Optimization with WebPosition Gold Search Engine Optimization with WebPosition Gold Drupal six Search Engine Optimization Drupal six Search Engine Optimization Drupal 6 Search Engine Optimization SEO: Search Engine Optimization Bible SEO: Search Engine Optimization Bible SEO: Search Engine Optimization Bible SEO: Search Engine Optimization Bible Search Engine Basics Cumulative Searches Chapter 1: Surveying the Search Engine Landscape Chapter 1: Surveying the Search Engine Landscape Chapter 1: Surveying the Search Engine Landscape Google Local Search Search Site Chapter 7: Avoiding Things That Search Engines Hate Chapter 7: Avoiding Things That Search Engines Hate Chapter 7: Avoiding Things That Search Engines Hate Chapter 7: Avoiding Things That Search Engines Hate Chapter 11: Getting Your Pages into the Search Engines Chapter 11: Getting Your Pages into the Search Engines Chapter 11: Getting Your Pages into the Search Engines Chapter 11: Getting Your Pages into the Search Engines Page optimization Content is just a start. Content has to be placed onto the pages in the correct way; the pages must be optimized to get the most out of the keywords. As you read in Chapters two and 6, you must place the words onto the pages in the correct places and formats. If a search engine finds the relevant keywords on your page, that’s good. If it finds the keywords in the right places on the page, that ’s a really powerful thing that differentiates your page from your competitors’. About This tome This book demystifies the world of search engines. You find out what you need to do to give your site the best possible chance to rank well in the search engines. In this book, I show you how to ⻬ Make sure that you’re using the right keywords in your Web pages. ⻬ consolidate pages that search engines can read and will index in the way you want them to. ⻬ Avoid techniques that search engines hate — things that can get your Web site penalized . ⻬ Build pages that give your site greater visibility in search engines. Chapter 6: Creating Pages That Search Engines Love Chapter 6: Creating Pages That Search Engines Love Chapter 6: Creating Pages That Search Engines Love Chapter 6: manufacturing Pages That Search Engines Love Chapter 6: Creating Pages That Search Engines Love Creating Pages That Search Engines Love In This Chapter 䊳 Getting your site read 䊳 Knowing what search engines see 䊳 Creating Web pages 䊳 Blocking searchbots Chapter 3: Planning Your Search-Engine Strategy Chapter three : Planning Your Search-Engine Strategy Chapter three : Planning Your Search-Engine Strategy Chapter three : Planning Your Search-Engine Strategy Chapter one : Surveying the Search Engine Landscape Table 1-1 Part I: Search Engine Basics Sweet and sickly cuteness doesn ’t help your site visitors find their way around and almost certainly hurts you with the search engines. MSN regional Search Figure 10-1: The four top search engines all provide a local search feature. Find All of the Words search This type of search tells the search engine to find pages containing the keywords in no particular order or location. This is the most basic search: an AND search. The order in which you type the words affects the results. When doing a Find purely of the Words search, Google starts by doing a Find the Exact Phrase search, so the order is important. advancing Search page: face the search words into the Find Results with All of the Words box and then click the Google Search button. Toolbar/home page: Type the words into the search box and then press Enter or click the Google Search button. Syntax example: rodent racing scores Google finds all the pages containing all three words: rodents, racing, and scores. If Google can’t find a page with all three words, it doesn’t return any pages. Google is case insensitive. It doesn’t care whether you type search words in uppercase, or lowercase, or mixed case. If you type RODENT RACING, it also finds rodent racing, Rodent Racing, and so on. Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover Getting Your Pages into the Search Engines In This Chapter 䊳 Submitting your pages to the search engines 䊳 Employing Google and Yahoo! sitemaps 䊳 Using paid-inclusion services 䊳 Submitting to secondary search engines 䊳 Using registration services and software The Anatomy of a Large-Scale Hypertextual Web Search Engine, one thousand, nine hundred and ninety-eight Chapter 11: Getting Your Pages into the Search Engines Table 11-1 With a traffic rank of almost 18,000, Directory.net is definitely not a top-level search system . . . Chapter 11: Getting Your Pages into the Search Engines one well-known service, AdPro , provides free submission to the following search engines: ⻬ ABACHO ⻬ Acoon ⻬ Aeiwi ⻬ Cipinet ⻬ Entireweb ⻬ ExactSeek ⻬ FindOnce ⻬ Fybersearch ⻬ Google ⻬ Jayde ⻬ Towsersearch ⻬ ScrubTheWeb ⻬ SplatSearch ⻬ Subjex ⻬ SurfGopher ⻬ Walhello ⻬ WotBox ⻬ Searchit Ten Myths and Mistakes In This Chapter 䊳 Common mistakes made by site developers 䊳 Harmful myths 䊳 Problems that hurt your search engine rank Spine: 1.05 Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the ... Ten-Plus adequate Tools In This Chapter 䊳 Finding tools to help you check your site rank and traffic 䊳 Analyzing the competition 䊳 Seeing a site through a search engine’s eyes 䊳 Checking out some useful toolbars Avoiding Things That Search Engines Hate In This Chapter 䊳 Working with frames and iframes 䊳 Creating a readable navigation system 䊳 Reducing page clutter 䊳 Dealing with dynamic Web pages Figure 20-1: WebPosition, being set up to check a page ’s rank in the search engines. Keywords As you read in Chapter 5, and as I discuss earlier in this chapter, keywords are incredibly important. They’re the very foundation of your search-engine strategy. Keywords target searchers. You place keywords in your pages and in links pointing to your pages as bait to attract people to your site. Pick the wrong keywords, and you’re targeting the wrong people. Examining the DESCRIPTION tag The DESCRIPTION tag is important because search engines often index it and, in some cases, may use the DESCRIPTION tag to provide the site description on the search-results page. In most cases these days, the major search engines usually don’t use the DESCRIPTION tag to provide the description in the search results. Instead, they typically find the search words in the page, grab a snippet of information from around the words, and use that as the description. lot of confusion exists in the search engine world ; a lot of myths and a lot of mistakes. In this chapter, I quickly run through a few of the ideas and omissions that can hurt your search engine positions. It has its own search engine, and feeds some other systems — such as MyWay, Lycos, Excite, and HotBot. Keep it, though it ’s small. You must strike a compromise between employing all the latest Web-design technology and tools and ensuring the search engines can read your pages. From a search-engine perspective, in fact, one step behind probably isn ’t enough! Reaching People Locally Let me summarize: ⻬ People often type location names with their keyword searches. ⻬ The search engines are providing local search services, encouraging people to search locally. ⻬ The local search services either require location information or guess where searchers are. Search between subtitle tags You can tell Google to find all the search words in a page ’s TITLE tags, which can sometimes return excellent results. Advanced Search page: print your search word or phrase into one of the top three Find Results boxes, and then select the In the Title of the Page option in the Occurrences drop-down list box. Toolbar/home page: Precede the search terms with allintitle. Syntax example: allintitle: rodent racing returns pages with only the words rodent and racing in the title in any order. allintitle: “racing rodent” returns pages with the words in that particular order. I found this page indexed in Google . . . Search engines can index Flash files, but generally not well. If you create a page based on Flash, there are a few things you can do to help with indexing: ⻬ Make sure you use your eminence tags and DESCRIPTION and KEYWORDS meta tag. ⻬ Put text between and tags. You could use the text displayed in the Flash within these tags, or if using audio a transcription of the text audio. Search the page text When Google searches, it looks at Web page text, TITLE tag text, URL text, and so on. If you want, you can tell Google to look only at the text in the page and ignore everything else. Advanced Search page: Type your search word or phrase into the top Find Results box, and then select the In the Text of the Page option in the Occurrences drop-down list box. Toolbar/home page: Precede the words with allintext: . Syntax example: allintext: rodent racing returns pages with only the words rodent and racing in the page text in any order. allintext: “racing rodent” returns pages with the words in that order. DogPile simply searches through other systems’ search indexes . Forget it. Chapter 7: Avoiding Things That Search Engines Hate Will search engines follow these links? Many search engines don’t read image maps, although the problem is not as serious as it was a few years ago. The solution is simple: Use additional simple text links in the document. George Petrov’s Google Generator Figure 14-2: Quick, which site looks most important to you? Yep, that’s the one the search engines would pick, too. iWon gets its search results from Ask.com , so forget it. Figure 1-1: Google, the world’s most popular search engine, produced these results. Looking at the TITLE tags subtitle tags tell a browser what text to display in the browser ’s title bar, and they ’re very important to search engines. Quite reasonably, search engines especially because it helps search non-text information, and expands the search coverage with fewer downloaded documents. We use anchor propagation mostly because anchor text can help provide better quality results. ” Blocking searchbots You may want to block particular pages, or even entire areas of your Web site, from being indexed. Here are a few examples of pages or areas you may want to block : Figure 20-6: The results from Search Engine World’s Sim Spider. SBC SMARTPages Ask.com doesn’t provide a way to submit data directly to local search, but keep checking. Ditto; MSN creates its own index, and gets many searches. Ask.com Coffee Cup Google Sitemapper Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover that says To find the most recent rodent racing scores, click here or, perhaps, To find the most recent racing scores, go to the scores page. Instead, get a few more keywords into the links, like this: To find the most recent racing scores, go to the rodent racing scores page. Submitting to the Directories In This Chapter 䊳 Knowing why search directories are important 䊳 Submitting to the top two search directories 䊳 Submitting to second-tier search directories Yahoo! Local Listings Figure 4-1: This looks like text, but it’s actually images that slow the page load and provide search engines nothing to read . www.coffeecup.com/ google-sitemapper/ Pages loaded into frames should contain TITLEs, meta tags, and simple text navigation links to help the search engines index the pages and travel through the site. Find pages linking to the specified page Google provides a quick way to find pages linking to a particular page. Note that this command does not find all the pages linking to the specified page; it generally only find pages with a PageRank of four or more. Figure 5-7: The Competition Search page. Ask Netscape.com iWon Chapter 10: Finding Traffic via Geo-Targeting four five six seven eight 9 10 11 12 13 14 15 16 17 18 19 20 21 Adding Your Site to the Indexes and Directories Figure 2-2: The Yahoo! Search Marketing Keyword Selector Tool provides a quick way to check keywords. inform Documents Picking combinations Sometimes it ’s a good idea to target terms lower down on your list, rather than the ones up top, because the lower terms include the higher terms. Suppose that you ’re selling an e-commerce system and find the following list. The numbers are the predict numbers — the number of times Wordtracker believes the term is used each day: one thousand, eight hundred and twenty-eight one thousand and ninety-eight eight hundred and eighty-one five hundred and seventy-four four hundred and twenty-eight 260 130 109 92 58 26 decided PageRank Ask Local After searching, you see links to categories . Yahoo ! Yellow Pages MSN doesn’t currently provide a way to submit data directly to local search, but keep checking. n Chapter 11, you look at getting your site into the search engines. In this chapter, you look at getting your site into the directories. The major directories are very important to a search strategy, although they can be rather frustrating to work with. Compared to search engines, the overall process of working with directories is very different — and in some ways it’s simpler, but in other ways not. From the horses’ mouths Read this, from Sergey Brin and Lawrence Page, founders of Google: “. . . anchors often provide more accurate descriptions of web pages than the pages themselves . . . This idea of propagating anchor text to the page it refers to was implemented in the World Wide Web Worm Verizon SuperPages Dreamweaver extension that creates Google sitemaps. Chapter 5: Picking Powerful Keywords Chapter 5: Picking Powerful Keywords Drive Cases Non-spidered indexes I wasn’t sure what to call these things , so I made up a name: non-spidered indexes. A number of small indexes, less important than major indexes such as Google, don’t use spiders to examine the full contents of each page in the index. Rather, the index contains background information about each page, such as titles, descriptions, and keywords. In some cases, this information comes from the meta tags pulled off the pages in the index. In other cases, the person who enters the site into the index provides this information. A number of the smaller systems discussed in Chapter thirteen are of this type. Toolbar PageRank The maximum possible PageRank, and thus this scale, continually changes as Google recalculates PageRank. As pages are added to the index, the PageRank has to go up. How can you be sure that the numbers on the toolbar are not the true PageRank? The PageRank algorithm simply doesn ’t work on a scale of one to ten on a Web that contains billions of Web pages. And, perhaps more practically, www.tarrantit.com/ GoogleSiteMap/ er! ™ si a E g in th ry e v E Making e n i g n E h Searc n o i t a z i Optim N E A L L - I N - O BOOKS IN ten one • How S... Index • Symbols and Numerics • - symbol, twenty-eight hyphenated words, seventy-three in keywords, one hundred in searches, 92–93 . symbol, in URLs, 92, one hundred “ ” and search results, forty-four four hundred and four error page, 64 www.auditmypc.com/ free-sitemapgenerator.asp www.mysimon.com www . Shopper.com Other Terms Of Service Violation Fuggetaboutit — AOL gets search results from Google and from the Open Directory Project. www.sitemaps pal.com/ Free Web tool actually creates both Google and Yahoo! sitemaps . Reports bad links and page errors to you before creating. Up to 1,000 pages. Bonus Chapter From hobbies to health, discover a wide variety of fun products
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