What is Branding? Design Blog Canny Creative
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image vs. identity
Branding ✓ Business ✓ Design ✓ Apple ✓ Twitter ✓ Canny ✓ Brand
We often receive emails and enquiries that say things like "I need a logo, a business card, and a letterhead designed. explains branding as: The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
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We often receive emails and enquiries that say things like "I need a logo, a business card, and a letterhead designed. Guess you could say I need branding!" Those elements form your brand identity, which is indeed part of your branding. But branding is much deeper than that. And that's why we thought writing this post is important. explains branding as: The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. To me, that branding definition seems a little fluffy. It doesn't clear a whole lot up, so I'm going to dig into it further. For a better definition of branding, I much prefer this quote from Amazon's CEO, Jeff Bezos: Your brand is what people say about you when you're not in the room. For me, that sums branding up perfectly. Branding is almost intangible. You just know it. You can feel it. To help answer the question "what is branding? " we're going to look at: What is Branding? Why Do Brands Hire Agencies? An Example of Perfect Branding How Important is Branding? What to do if you can't afford professional branding Let's dive in to the wonderful world of branding, and take a look. What is Branding? Branding is not just a logo design. You can't just design a logo and say "that's our branding. " It's factually incorrect. In fact, even if you combine your logo design, business card, letterhead, and other business stationery design, you still haven't touched on your company branding. Your logo design is part of your brand identity - which is a different thing altogether. Your brand identity is the visual representation of your company's branding. And that's only one tiny part of the branding puzzle! We'll talk more about branding design and brand identity later in the post. Branding is how people view and perceive your company. It's also how you as the owner, and your workforce view and perceive the company. It's your what, your how, and your why. It's not the design of your logo, business cards, or website. Again, that's your brand identity. Professional branding agencies take concepts and ideas from a company's brand strategy. They then bring them to life in the most appropriate format, sometimes suggesting improvements or refining the original strategy along the way. A professional design or branding agency creates visual elements that make up the corporate or brand identity of a company, showing what it stands for and highlighting their beliefs. It's not just purely a logo design and some colours put together and made to look pretty.
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