How to Optimize Blog Posts for SEO in 2019 (5 Best Practices)
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The best practices we are about to share are tried and true techniques for helping search engines understand the answers to these questions… and rank your blog post on page 1. strive to write an engaging and compelling description for each blog post and page on your website in three hundred characters or less. Without keyword stuffing, strategically place additional buzz terms within the content for the search engines to pick up on.
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relevance – does your blog post solve a specific problem, for a specific user? The best practices we are about to share are tried and true techniques for helping search engines understand the answers to these questions… and rank your blog post on page 1. Although we can’t predict exactly how the algorithms will change 2 years, or even 5 years from now, these methods are still relevant today and will probably be relevant for some time to come. And the best part? This isn’t rocket science! Read on to see just how easy it is to start implementing SEO on your blog… one Optimize Your Meta Tags Let’s start with the literal “bones” and “skeleton” of the SEO process: optimizing your meta tags. Meta tags explain to the search engines what your blog posts are about. That’s why this is the beginning of any strong SEO campaign. In this section, we will go over the 4 main meta tags you should focus on, which are: title tags, header tags (i.e. H1 tags), meta descriptions and image ALT tags. Don’t worry– we’re going to break down each type of SEO tag and make this as easy as possible to understand. After reading this, you will be able to start making adjustments to your own blog (or maybe someone else’s) for better index-ability and exposure in the major search engines! title Tags The king of all tags–and the one that carries the most weight–is the title tag. The title tag is generally seen in two places: first in the search results as the top hyperlink (see screenshot below), and second it is seen in certain browser tabs. It’s important that you flesh out your title tag to be as close to 70 characters long as possible (without going over), and that your most important keyword terms are in place (while still making sure it reads naturally). So how do you add a title tag to your blog posts? Simple. If you are a WordPress user, just install and activate the Yoast SEO plugin. Then, you’ll see a new widget below the text editor on your blog post edit screen. Click on the snippet preview, and then type your title tag into the SEO Title field. Meta Descriptions A meta description is a brief snippet of content that appears in the search results below your blog post’s title tag. Meta descriptions do not provide SEO value, however they are incredibly important when it comes to click-through-rates… which indirectly benefit your overall SEO. Think of it this way : your meta description tells people what your blog post is about. If it looks like what they were searching for, then more people will click through to read it. When many people click through, Google figures your post must be highly relevant (and may bump you up in the search results). strive to write an engaging and compelling description for each blog post and page on your website in three hundred characters or less. (Prior to December 2017, meta descriptions were truncated at 165 characters or less, but since then the limit has increased). To add your meta description to a blog post, simply type it into the Yoast SEO field right below the SEO title and Slug fields. Header mark lintel tags (H1, H2, etc.) pack a nice punch just like the title tags do, so it’s important to use them wisely. These are the only visible tags on the front-end of your blog, so it’s important that they not only contain your most important keywords, but that they read naturally for visitors. There is no set character limit with header tags. However, make sure they are neither too long nor too short. Remember: these need to be descriptive and readable for the user! Image ALT Tags Last, but certainly not least, are the image ALT tags (which are often undervalued). Image ALT tags help explain to the search engines what the images on your website are about. After all, aside from the filename, your images don’t have any text attached to them otherwise! Always add keyword-rich ALT tags to your images, descriptive of what your blog post is about. To add an alt tag to an image in WordPress, click on the ADD Media button from the edit screen and then select the image you want to use. Then, fill in the Alt field on the right-hand side (it’s a good idea to fill in the Title field too). two consistently Crank Out Content Make sure you are being incredibly consistent with your content generation. Google favors websites that frequently update their sites with unique, fresh and quality content. Not only can consistent content generation increase your traffic, but it also allows you to target various keyword phrases which each new post that is published. This gives you incredible opportunity to ogrow and expand your readership. three optimize Your Body Copy Next, you’ll want to go through your content and make sure it’s optimized to its fullest potential. Analyze what the blog post is about, and pick a handful of keywords to target. Make a list of those keywords to refer to as you start making edits to the copy. Without keyword stuffing, strategically place additional buzz terms within the content for the search engines to pick up on. This free text article has been written automatically with the Text Generator Software https://www.artikelschreiber.com/en/ - Try it for yourself!